Jan 23, 2015 | Online advertising, Online video
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands. Available via the company’s programmatic buying console, BrightRoll insights...
Jan 21, 2015 | Content marketing, Social media, Twitter marketing
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter. The study, from Searchmetrics, also found that a Daily Mail story about a YouTube TV...
Jan 21, 2015 | Content marketing, USA
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the ‘generation that won’t spend’, according to a new report. The new study from Deloitte predicts that North America’s 83 million 18- to 34-year-old...
Jan 20, 2015 | Content marketing, Mobile, Online advertising
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices. The exchange is a marketplace extension of its programmatic display and video offering, the Opera Mediaworks Ad Exchange...
Jan 16, 2015 | Facebook marketing, Online video, Regulation
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos. The social network has never permitted material that may “glorify violence,” but generally allowed news and documentary...
Jan 15, 2015 | Content marketing, Online advertising, Online video
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015...
Jan 15, 2015 | Online video
Ryanair is testing an in-flight movie streaming service that will send films direct to users tablets and smartphones during their journey, funding by advertising. The airline – which operates about 1,600 flights a day – will also start trialling a wi-fi...
Jan 14, 2015 | Content marketing, E-commerce and E-retailing, Mobile
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze. The digital marketing, technology and commerce consultancy has...
Jan 14, 2015 | Content marketing, Facebook marketing, Social media
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site. BuzzFeed launched in 2006, pioneering the concept of ‘listicles’ (top 10...
Jan 13, 2015 | Mobile, Online video
The Consumer Electronics Show has become one of the biggest events on the digital calendar, giving us a glimpse into the trends and gadgets that will wow consumers. We look at 8 key launches from the tech trade show. For every bizarre electronic gizmo, there’s a...
Jan 12, 2015 | Online video, Viral and buyrals
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral. View the video below; There are millions of cute cats, funny fails and shocking moments posted on social media...
Jan 8, 2015 | Online advertising, Online video
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard. The standard is defined as a 50% in view for at least 2 seconds, and is designed to help advertisers...
Jan 7, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element. The tongue-in-cheek fake documentary is only available online, promising to lay bare the “continuing scourge of Marmite...
Jan 7, 2015 | Content marketing, Viral and buyrals
Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year’s Day. See why its our video viral of the week below… The 90-second video by Fisher-Price, “Wishes for Baby,”...
Jan 6, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Social media
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Created by BBH London the campaign will run on TV, on-pack, in-store, social and online as well as engaging ‘mummy...
Jan 6, 2015 | Online video, UK
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies. In total, the top 10 ads earned a combined 330 million views globally and...
Jan 2, 2015 | Online video, Regulation
Sony Pictures has expanded distribution of its controversial comedy film The Interview to include more theatres and video-on-demand platforms, after hackers threatened to attack cinemas screening the film. From Friday, a total of 580 independent theatres will show The...
Jan 2, 2015 | Content marketing, Mobile, Online video
Apple’s iTunes will now offer a refund for 14 days after purchase, bringing the company in line with European regulations and offering the prospect of de facto “trial periods” on the app store for the first time. Previously, refunds were made on a case-by-case basis...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Content marketing, Online advertising
We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie ups between advertisers and...
