Dec 19, 2014 | Online advertising, Social media, Twitter marketing, Viral and buyrals
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from...
Dec 17, 2014 | Mobile, Online video
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research. After decades of growth, there were 26.02 million households in 2013 with...
Dec 15, 2014 | Content marketing, Online video
Key trends to check your 2015 plans against: • ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time • Brands become publishers: Native ads (championed by...
Dec 11, 2014 | Online video
YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers. The video features a mash-up of the most popular YouTube videos of 2014 — including the Ice Bucket Challenge and Nicki Minaj’s...
Dec 10, 2014 | E-commerce and E-retailing, Online video, Viral and buyrals
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 8, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Christmas advertising creates a huge hype in Britain, especially John Lewis’...
Dec 5, 2014 | Online video, Regulation
Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report. See the full USA Today interview below: Pavni Diwanji, Google’s vice-president of engineering who is heading the project,...
Dec 4, 2014 | Facebook marketing, Mobile, Online advertising, Online video
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services. Under the new scheme, mobile app advertisers can now run autoplay video ads within Facebook’s mobile apps as part of their app install ads....
Dec 3, 2014 | Online advertising, Online video, Social media, UK
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. While John Lewis is an obvious surprise winner with over 18 million views (5 mil ahead of Sainsbury’s), we...
Dec 2, 2014 | Online advertising, Online video, Social media, Twitter marketing
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets. Twittersphere: It is I, Skeletor! Now that I have...
Dec 1, 2014 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the...
Nov 28, 2014 | Mobile, Online advertising, Online video
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today. Built by Vdopia exclusively for mobile video, Chocolate is designed for brand marketers and demand partners who want...
Nov 27, 2014 | Content marketing, Mobile, USA
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications Wilson will be...
Nov 26, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Regulation
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the...
Nov 26, 2014 | Mobile, Online advertising, Online video
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream...
Nov 26, 2014 | Online video
Eight in ten internet advertisers in Spain use video for their marketing or communication, with branded videos proving most popular and short form videos the fastest growing, according to new research. The study, from IAB Spain in conjunction with ADman Mediaand TNS ,...
Nov 24, 2014 | Content marketing, Online advertising
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners. The program, called Contributor, currently only works with 10 Web publishers, including Imugr, The Onion and...
Nov 24, 2014 | Content marketing
Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication. Working in collaboration with 24MEDIA, Greece will be the 12th site in The Huffington Post’s...
Nov 24, 2014 | Online video, USA
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research. Sandvine’s latest Global...
