Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | Online video, Social media, Viral and buyrals
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | Mobile, Online video, Social media, UK
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. There are a plethora of screens now available for consumers to watch TV content on, and with another summer of...
Aug 18, 2014 | Germany, Online advertising, Viral and buyrals
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the...
Aug 15, 2014 | Content marketing, Online advertising
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%). Watch this recent roundtable event hosted by Vibrant Media discussing native ads below: However,...
Aug 15, 2014 | Online video, Regulation, UK
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns. The IAB UK is likely to follow the lead of its...
Aug 14, 2014 | Online advertising, Online video, Social media, Twitter marketing
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads. View a sample of the ad format below: The new format will be similar to most popular ad product, Promoted...
Aug 13, 2014 | Content marketing
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post. Watch this video from Bloomberg discussing the BuzzFeed investment here: The investment from venture-capital firm Andreessen Horowitz...
Aug 12, 2014 | Online video, Search engine marketing, Viral and buyrals
Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research. When a video gets posted online, there’s no telling whose hands it can fall into or how...
Aug 12, 2014 | Australia and New Zealand, Mobile, Online video
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new...
Aug 7, 2014 | Online advertising, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. 12 big data myths busted (Infographic) Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of...
Aug 7, 2014 | CPG, Online advertising, Online video
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business. The FMCG giant...
Aug 5, 2014 | Content marketing, Marketing through gaming, Mobile
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out. The game was pulled from app stores in...
Aug 5, 2014 | Content marketing, Online video, Social media
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. The campaign has now entered the final stages and the hourly countdown on the...
Aug 4, 2014 | Online advertising, Online video
Almost all online video advertisers in the UK are buying their ads in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research. The study, from Videology, also suggests that screen-agnosticism for...
Jul 31, 2014 | Viral and buyrals
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen’s 2011 Super Bowl ad “The Force” to become the most-shared ad of all time. “La La La” by Shakira...
Jul 22, 2014 | Content marketing, Online advertising
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey. The study, conducted by Forrester in conjunction with the Business Marketing Association and the Online Marketing Institute, also indicates that...
Jul 21, 2014 | Content marketing, E-commerce and E-retailing
Amazon has launched a new ebook subscription service, giving customers access to thousands of titles (including some audiobooks) for $9.99 a month. Watch this promo video here: The company said Friday that the Kindle Unlimited service will give users the ability to...
Jul 17, 2014 | Online advertising, Online video, Search engine marketing
With a staggering 90% of the world’s data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry...
