Jul 17, 2014 | Facebook marketing, Mobile, Online video
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers. Under the new scheme, Facebook will use Nielsen demographics data about its users who...
Jul 16, 2014 | Content marketing, Online video, Social media
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon. Simon’s Cat first first appeared online in the animated film ‘Cat Man Do’, which was a viral smash-hit on YouTube in 2008. Now boasting over half a...
Jul 16, 2014 | Content marketing, Online video
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report. Reuters reports that executives from YouTube have been in Hollywood for around two months, gauging the “kinds of support” they would be able to tap into. YouTube is...
Jul 15, 2014 | Mobile, Online video
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising. Based on the largest ever research study on mobile video, conducted by Millward Brown, the MMA has published a guide...
Jul 10, 2014 | Brazil, Mobile, Online video
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research. The study, from Opera Mediaworks, highlights highest-ranking fans, platforms,...
Jul 10, 2014 | CPG, Online video, Social media
Back in June 2014, Unilever’s Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity. View part of the debate here: The...
Jul 9, 2014 | Online video
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee. The multichannel network operator, which runs various video channels on YouTube has...
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 9, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below… The film features two mothers talking...
Jul 8, 2014 | Online advertising, Online video
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research. The findings come from Collective’s 2014 UK Online Video Advertising Market Report, which drew...
Jul 8, 2014 | CPG, Online video, Viral and buyrals
Who knew a party to celebrate a girl’s first period would be so awkward? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below… The HelloFlo service works by encouraging its...
Jul 8, 2014 | Online advertising, Online video, Social media
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by...
Jul 8, 2014 | Online video, Regulation
Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site. The notifications pop up on videos that take...
Jul 3, 2014 | Facebook marketing, Online video, Social media
Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers. Watch this promo video explaining how LiveRail works below: LiveRail connects marketers to publishers on web...
Jul 3, 2014 | Content marketing, Social media, Twitter marketing
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter. PA will use the Twitter dashboard in its newsroom and several other departments. After the Dutch ANP, which has been using...
Jun 30, 2014 | Content marketing, Mobile
App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research. The data, from app marketing technology firm Fiksu measured the aggregate daily download...
Jun 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Unilever was awarded with the title ‘most effective marketer’ for the third consecutive year, while WPP also scored a three-peat for...
Jun 27, 2014 | Online video
Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data. This ad from non-sponsor Beats By Dre has been one of the fastest rising since the tournament began. That’s according to new data released...
Jun 26, 2014 | Content marketing, UK
Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom. Ofcom’s annual News Consumption study indicates 41% of the population use the net to...
Jun 25, 2014 | Facebook marketing, Online video, Social media
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result. Alongside the standard likes, comments and shares to rank a video’s popularity, Facebook will also take into...
