Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols’ “Sorry I Spent It on Myself” and Volvo’s “Epic Split.” Ad agency...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks. This case study looks at how the ad married celebrity and the ‘wow’ factor to...
Jun 23, 2014 | Online advertising, Online video
The final day of Cannes Lions 2014 concluded with sessions featuring Bono, Intel, composer Philip Sheppard and Contagious. Bono’s presence was also boosted as he was awarded the first ever Cannes Lionheart Award. Bono’s award sought to recognise the value that a...
Jun 23, 2014 | Online advertising, Online video, Viral and buyrals
This “Sound of Honda — Ayrton Senna 1989” ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting history with a sound and...
Jun 23, 2014 | E-commerce and E-retailing, Online video, Viral and buyrals
This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the secret to the viral...
Jun 23, 2014 | Mobile, Online video
Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology. Watch this promo video explaining how Dropcam works below: Google’s Nest and Dropcam confirmed the acquisition...
Jun 23, 2014 | Online video
YouTube will be the dominant media platform in five years according to Dreamworks CEO Jeffrey Katzenberg as the company prepares a family orientated channel on Google’s video sharing site. Watch this backstage interview with Katzenberg below: Speaking at Cannes Lions,...
Jun 23, 2014 | Online advertising, Online video
Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble’s global brand building officer Marc Pritchard; WPP’s Sir Martin Sorrell, Twitter’s Dick Costolo and Viacom’s Philippe Dauman. Also,...
Jun 23, 2014 | Content marketing, E-commerce and E-retailing
Music tracks streamed online will be counted as part of the Official Singles Chart in the UK from next month under changes backed by the music industry, to reflect the growing popularity of online streaming over downloads and physical CD sales. Songs played on...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below… The flag will fly at Coca-Cola’s hospitality venues at the World Cup and be...
Jun 19, 2014 | Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Best times to post on Facebook: ‘After hours’ gets most clicks There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But...
Jun 18, 2014 | Content marketing, E-commerce and E-retailing, Online video, Regulation
YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute. The move could mean music videos by high-profile artists such as Adele and Arctic Monkeys could be...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 17, 2014 | Online video
Often called the world’s biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2014, featuring clips of Sir Patrick Stewart with...
Jun 16, 2014 | Online advertising, Online video, UK
While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. The findings,...
Jun 16, 2014 | Content marketing, Online advertising
The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention paid to advertisements shows that in fact...
Jun 16, 2014 | Content marketing, Mobile, Online advertising
The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app...
Jun 11, 2014 | Online advertising, Online video
Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. The exchange will be called Google Partner Select and will focus on ads in high-quality videos such as TV...
Jun 11, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever’s Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it’s our video viral of the week below.. The touching commercial,...
Jun 9, 2014 | Mobile, Online advertising, Online video, Social media
The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy generation of fans. Key...
