Apr 24, 2014 | Mobile, Online advertising, Online video, Search engine marketing
Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter. Google will promote app installs across the AdMob network to target consumers based on existing user...
Apr 24, 2014 | Facebook marketing, Online advertising, Online video, Social media, Twitter marketing
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. The Adobe Social Media...
Apr 24, 2014 | Social media, Twitter marketing, USA, Viral and buyrals
A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter. Cops Got Everyone to Tweet Photos of Police Brutality Thanks to Their Failed #myNYPD Hashtag...
Apr 23, 2014 | Online video, UK
Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform. The study, commissioned by Google, found 19% of YouTube...
Apr 23, 2014 | Content marketing, CPG
Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report. The study, from MyNewsDesk, found that the UK is falling behind the rest of the world...
Apr 22, 2014 | Content marketing, India, Mobile, Unilever - Research, tips and news for marketers
Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Hindustan Unilever started the service in October last year in Bihar, one of India’s poorest states, and has since...
Apr 17, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK, USA, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Online ad revenue overtakes TV for first time in US US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to...
Apr 17, 2014 | Online video, Social media, Twitter marketing, UK
Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets. Users who wish to watch the programme can click ‘Watch’, this will go...
Apr 16, 2014 | Online advertising, Online video, Viral and buyrals
Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below… The advert Unsung Hero managed to...
Apr 14, 2014 | Online video
Residents on the Somalian capital Mogadishu have been experiencing a form of “culture shock” since fibre optic services launched over the last week, an Internet provider has told the BBC. The implementation of high speed internet in the country comes after 3G mobile...
Apr 11, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: The online revenues, which includes mobile ads, rose 17% on the previous year’s...
Apr 11, 2014 | Online advertising, Online video
HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends. The 2014 annual global benchmark report from ad technology firm Sizmek (formerly MediaMind), reveals the...
Apr 10, 2014 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Twitter marketing, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Twitter ads ‘get more clicks than Facebook’ -study Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new...
Apr 10, 2014 | Online video, USA
Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service. The advert-free platform will serve up classics and current episodes of the iconic children’s education show Sesame Street,...
Apr 10, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below… This new advert from mineral water company features street-dancing between...
Apr 9, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report,...
Apr 8, 2014 | Australia and New Zealand, Online video
This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Australia saw the lowest growth in digital...
Apr 8, 2014 | Content marketing, Online video
Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars. The online giant aims to schedule 10-episode, half-hour comedies with per-episode...
Apr 8, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online video, USA
Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist. The food platform features a raft of original video content, editorial features, articles, how-to guides, recipes and events....
Apr 7, 2014 | Content marketing, Online advertising
Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru. This agreement will see ACHICA use the Sailthru...
