Feb 26, 2014 | Online video
Digital media firm RealPlayer has launched its cloud service globally, aimed at offering a ‘Dropbox-style’ experience for videos. With apps on iPhone, iPad, Android, Windows 8, Kindle Fire, Roku and Chromecast, RealPlayer Cloud describes itself as the “Dropbox...
Feb 25, 2014 | Online video, USA
Netflix has struck a deal with US internet service provider Comcast to ensure its videos are streamed faster and more smoothly. The multi-year deal will see Netflix servers connected directly to Comcast’s network, removing third parties that slow down streaming...
Feb 24, 2014 | Philippines, Social media, Viral and buyrals
Kraft Foods worked communications partner GeiserMaclang to create a ‘national thank you day’ in the Philippines to promote its Tobelerone confectionery brand. The campaign was a huge success which can be proved from the fact that official website generated nearly...
Feb 24, 2014 | E-commerce and E-retailing, Online video
Amazon Prime and Lovefilm are to merge, creating a new Prime Instant Video service that combines movie streaming with the online retail firm’s next day delivery. LoveFilm, which was bought out by Amazon in 2011 in a deal worth nearly £200m, will be folded into the...
Feb 21, 2014 | Online video, Viral and buyrals
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. As they...
Feb 20, 2014 | Content marketing
Digital income now accounts for 50% of the UK record industry’s sales revenue, according to new research. Digital music sales now account for half of the record industry’s income in the UK, according to the British Phonographic Industry (BPI). A report by...
Feb 19, 2014 | Mobile, Online video
The average viewer in the UK watched three hours and 55 minutes of TV a day in 2013, but only three minutes on mobile devices, according to new research. The study, from Thinkbox and BARB, indicates that TV accounted for 98.5% of total viewing in 2013, with the...
Feb 17, 2014 | CPG, Online advertising, Online video, Viral and buyrals
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go...
Feb 13, 2014 | Content marketing, CPG, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. How many of Facebook’s ‘likes’ are still fake? (video) Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests...
Feb 12, 2014 | Facebook marketing, Online advertising, Online video, Regulation, Social media
Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels. The February 2014 research,...
Feb 7, 2014 | Online advertising, Online video, Twitter marketing
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at...
Feb 5, 2014 | Online video, Regulation, Social media
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos. Last year, Channel 4 ran a documentary ‘Celebs, Brands and Fake Fans’ , which examined the growing trend for...
Feb 4, 2014 | Content marketing
The Barclays Employers Survey 2014, which questioned 684 UK businesses across all sectors, has revealed that 53% of firms in the media industry will be increasing staffing levels this year (2013: 56%), which is above the national cross sector average (49%). The same...
Feb 3, 2014 | Content marketing, Online video
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services. The broadcaster has struck a deal with YouTube to launch a channel, Sky First Episodes, that will allow viewers to watch the first episodes of...
Feb 3, 2014 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked...
Jan 31, 2014 | Content marketing, Search engine marketing, UK
UK doctors consider search engines ‘the most useful source of information’, ahead of medical education materials, according to a new survey. The 2013 National Medical Readership Survey also found that pharmaceutical reps and social media are among the less-preferred...
Jan 31, 2014 | Online video
blinkbox, the movie and TV streaming service from Tesco, is building on the success of last year’s Try TV on Us offer by signing a major multi-studio content deal for its return. The service, which offers the latest release movies and TV without the need for a...
Jan 30, 2014 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media
Here are the top digital marketing data and statistics that caught our eye. Internet ad spend up 32% globally- TV up just 4% Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013, while TV rose...
Jan 30, 2014 | E-commerce and E-retailing, Online advertising, Online video, Viral and buyrals
H&M is letting fans buy David Beckham’s range of underwear directly from their TV in a new interactive commercial set to air during this Sunday’s Super Bowl in the US (2nd Feb 2014). The Swedish clothes retailer is offering viewers the chance to pick from...
Jan 28, 2014 | Content marketing
From responsive design to flat metro tiles, digital design has adapted to changing technology, linking usability and form in new ways. In this new infographic, Shutterstock unveils popular and emerging visual trends from around the world. The commercial digital...
