Yahoo revamps ads, expands into ‘food news’
Yahoo has updated its advertising formats, including a new range of mobile products and digital magazines for technology and food news, as the web portal continues to expand its mobile and content business. The new advertising products include a service to help...Zynga starts accepting Bitcoin virtual currency for games
Social gaming firm Zynga is to start accepting the virtual currency BitCoin as a payment option. The move marks the most significant video games firm to accept bitcoins to date, causing the value of a single Bitcoin to top $1,000 (£610) again. However, the virtual...Vine adds ‘TV Mode’ for web viewing
Vine has expanded its web features, as the Twitter- owned app looks to boost ways of sharing its 6-second videos. To look at Vine online, users can go to vine.co and enter their username to get a Web version of the app. The home feed is available, and users can like...AOL to sell music streaming pioneer Winamp?
AOL is close to selling Winamp to Radionomy, according to news reports, as one of the first music streaming firms looks to find a new lease of life to compete with the likes of Spotify and iTunes Radio. AOL’s planned shutdown of Winamp was met by protest from...Netflix trials payment tiers for multiple users
Netflix is testing a new pricing model based on the number of people who can operate an account, as the web TV firm looks to expand its appeal to families. The move means selected customers pay more if increased number of people log in to the account at the same time....Top 10 US brands, video sites and apps of 2013
As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US. Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more...Music and video sales boosted by digital
Digital services such as Spotify, Netflix and iTunes have helped increase sales of video and music in the UK, according to new data. The findings, from the Entertainment Retailers Association (ERA), indicate that digital sales of video grew by 40% in 2013, helping to...2013: The stories and research that shaped digital
As 2013 comes to a close, we look back at the biggest trends that helped shape digital marketing in the year that Google became the biggest media owner in the world. Twitter went public, Facebook put ‘mobile first’, Yahoo bought Tumblr and the web spying...The fail trail: 15 worst digital marketing blunders of 2013
It’s true that a life without mistakes is a life not truly lived- but we can be sure the Kellogg’s marketing department could have lived without promising to feed hungry children in exchange for retweets. As 2013 draws to a close, we look as some of the biggest...Top 10 YouTube videos of 2013: Harlem Shake, comedy spoofs and dancing babies top list
YouTube has revealed it top 10 most watched videos, with the Ylvis song ‘What Does The Fox Say?’ and the Harlem Shake dance phenomenon topping the list, ahead of brand virals Evian’s Dancing Babies and Volvo’s truck split. Here’s the company’s Year in...Content marketing in 2013- Blurring the lines between advertising and entertainment
YouTube ramps up contextual advertising and paid content to rival success of Netflix, as Google becomes world’s largest media owner iTunes and Google adopt Spotify model, signalling a new era of ad-funded streaming music Marketers getting smarter with content...Digital advertising predictions for 2014: Mobile gets visual, video ads will pay off
Over the coming months, the digital advertising industry will continue to grow as increasing amounts of budget are allocated towards digital channels. In this report, Visual classification company WeSEE releases its predictions for the digital advertising industry in...BrightRoll and Nielsen team up for video ad metrics
Video ad platform BrightRoll has struck a strategic agreement with Nielsen, the global measurement and information company, to help advertisers increase the efficacy of their digital video ad campaigns and maximize accountability and return on investment. Integrated...Spotify takes on iTunes Radio with first free service for mobile
Spotify is to extend its “free” ad-supported music service to mobile devices, in a move that will rival the lies of iTunes radio in the mobile streaming sector. The move will let smartphone users build playlists of songs and then hear them played back in a...UK marketers ‘getting more confident with content marketing’
UK marketers rate themselves more highly in terms of effectiveness when compared with North American and Australian marketers, according to new research. Content Marketing in the UK: 2014 Benchmarks, Budgets & Trends from Content Marketing Institute The Content...Email marketing analytics – Implications for marketers following latest Google changes
Google seems to be making email marketing analytics a little harder, as Gmail starts caching images. Image downloads act as the window into engagement data for email and if Gmail switches this off, a major segment of consumers will ‘disappear’ from the stats. Here’s...Spotify artists earn $0.007 per stream
Spotify has revealed that artists are paid an average of $0.007 per play on the music streaming service, following criticism that it is underpaying musicians. The figures, the first ever revealed by Spotify, where revealed on its new website Spotify Artists, aimed...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and...Viral video marketing case studies – the best virals of 2013
Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos – with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…
