Dec 4, 2013 | Content marketing, Social media
It was a big year for Tumblr, which was bought for $1.1 bn by Yahoo in one of this year’s most buzzed-about deals. Now, the blogging platform is flaunting its credentials with its first-ever breakdown of the year’s hottest trends, topics and celebrities....
Dec 4, 2013 | Content marketing, Mobile
As brands use music in more interactive ways as part of their campaigns, new data from media marketing platform Shazam looks back at the most influential tracks of 2013, both globally and in the UK. Among the firms ‘most-Shazamed’ songs of the year, include Avicii’s...
Dec 3, 2013 | Content marketing, Mobile, Online video
The number of people watching and listening to BBC programmes on iPlayer via mobile phones and tablets has reached an all-time high, and is now almost level with the desktop audience, according to new data. The BBC reports that there were 261m iPlayer requests served...
Dec 3, 2013 | Online video, Viral and buyrals
Toshiba UK has launched its new campaign to launch Encore, a 20.32cm (8”) tablet that is fully optimised for Windows 8.1. The £4 million campaign spans TV, cinema, digital, social and PR activity, and will run across Europe in the lead-up to Christmas. The UK campaign...
Nov 29, 2013 | Content marketing, CPG, E-commerce and E-retailing, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital...
Nov 27, 2013 | Content marketing, E-commerce and E-retailing, Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing
Here are the top digital marketing data and statistics that caught our eye. Marketing plans for small businesses show half marketing budget is online Small businesses have made a radical shift in their marketing plans with half their marketing budget online according...
Nov 27, 2013 | Content marketing, Facebook marketing, Online advertising, Social media, Twitter marketing
Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research. The study — Content Marketing in the UK: 2013 Benchmarks, Budgets, and Trends —...
Nov 27, 2013 | Online video, Regulation, Social media
Google has admitted its YouTube site has become riddled with spam after it switched to compulsory Google+ logins from users to comment on videos. The internet giant came under fire last month as it ditched standard YouTube profiles for Google+ accounts, in a bid to...
Nov 27, 2013 | Content marketing
News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013, according to new research from comScore. Across the 18 European markets measured by comScore, 338 million...
Nov 26, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
Twitter’s new 6-second Vine video platform proved a big hit this year. We look back at some of the best, starting with Lowes’ ingenious visual tips that make DIY seem fun (well…almost). If used correctly, Vine offers a quick yet extremely effective way for...
Nov 26, 2013 | Content marketing, Search engine marketing
Radio has fallen behind Google as a medium for the general public to receive news, according to new research. The research, published by corporate communications consultancy Open Road and research and strategy consultancy Populus found that the search giant is now the...
Nov 22, 2013 | Facebook marketing, Online video, Social media
More than two thirds (70%) of SnapChat’s audience are female, with the number of photos shared on the app doubling to 400 million a day, according to a news report. By comparison, Facebook users share approximately 350 million photos per day, but this number...
Nov 22, 2013 | Content marketing
Following the launch of its ‘Universal Analytics’ tool, Google is now offering an upgrade tool for standard users to transfer their data to the new cross-platform suite. Watch this video from Pricegrabber, explaining how they will use Universal Analytics below: The...
Nov 22, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Unilever - Research, tips and news for marketers
Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date. The initiative launched on 20th November (Universal Children’s Day), in...
Nov 22, 2013 | Online advertising, Online video, Twitter marketing, Viral and buyrals
A week on from the launch of John Lewis’ festive ad ‘The Bear and Hare’ how did it compare to previous Christmas campaigns? Crimson Hexagon, a provider of social media analysis platform ForSight and a library of 365 billion posts (that grows by a billion every two...
Nov 22, 2013 | Online advertising, Online video, UK
British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry. View a video showing the poster in action below: The campaign, developed in partnership with Ogilvy 12th Floor and...
Nov 21, 2013 | E-commerce and E-retailing, Email marketing, Mobile, Online advertising, Online video, Social media
Here are the top digital marketing data and statistics that caught our eye. Advertisers ‘lack transparency needed to prove digital ROI’ It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to...
Nov 20, 2013 | CPG, FMCG digital marketing food and beverages, Online video
With the help of an innovative laser-print technique, Fyffes managed to print six different comics on banana skins. This case study looks at how the fruit brand managed to get kids to ditch sweets for bananas. Children in industrialized nations are eating too much...
Nov 20, 2013 | Online video
Yahoo has struck today announced a new partnership with VEVO to bring its catalogue of 75,000 HD music videos to Yahoo and omg! in the UK. The syndication deal will see music videos powered by VEVO available on Yahoo. The move extends Yahoo and VEVO’s existing...
Nov 20, 2013 | Viral and buyrals
Charity organisation The Samaritans is encouraging internet users to donate gift-filled shoeboxes this Christmas to disadvantaged children across the world, via a personalised website. Over the past 23 years, through Operation Christmas Child, Samaritan’s Purse has...
