Digital marketing formats: Which format generates the most value for marketers?
This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook...Video viral of the week: Van Damme gets 25m views in 1 week with Volvo trucks stunt
As part of its hugely successful ‘Volvo Trucks’ stunt series on YouTube, the Swedish auto maker hired the ‘Muscles from Brussels’ himself- Jean Claude Van Damme- to perform an eye-watering stunt between two moving heavy vehicles. See why it’s our video viral of the...Time shifting viewing ‘becoming the norm’
While most people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change, according to new research. According to the futurePROOF study from Kantar Media, half of the British adult population (53%) claim ownership of...Online dating trends: Free dating sites a hit with Brits surfing for love
A third of new relationships begin online and on average, nine million Britons log on to dating sites in their quest to find a significant other, an industry which research firm Mintel estimates will be worth £150 million by 2014. So when consumers hit the surf for...Pinterest lets retailers embed ‘hottest trends’ on their websites
Pinterest is opening up its site to retailers for the first time, as the popular online scrapbook begins letting brands capitalise on its user data for the first time. The move sees Pinterest open up its API (the code for app creation) letting developers embed pins...Yahoo sells ‘Sandwich.com’ in bizarre domain name clear out
Yahoo is putting over 100 domain names up for auction from 15th November, including potentially lucrative ‘sandwich.com’, as part of a company ‘Domainapalooza’ clear out sale. The domain names also include av.com and blogsport.com, and have largely come from...Endemol bypasses TV with £25m web video project
Big Brother producer Endemol in investing €30m (£25m) in a group of local and international digital video channels on platforms including YouTube, Yahoo and AOL. The Dutch producer will look to bypass traditional TV channels with the venture, called Endemol Beyond,...Top digital marketing data and statistics this week
Here are the top digital marketing data and statistics that caught our eye. Twitter Vs Facebook: Which social media ads are best value for marketers? Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and...US digital trends- Video top activity on PC mobile and tablets
Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research. GlobalWebIndex, the world’s most detailed, on-going survey of digital behaviors and attitudes, has launched its...Video viral of the week: Skype tear-jerker chronicles unique friendship forged by video chat
As part of its ‘Stay Together’ series, this video from Skype tugs at the heart strings, telling the story of a long-distance friendship between two teenage girls, from the US and New Zealand, who were both born with one arm. The emotional impact of the ad has led to...Email marketing trends: ‘Focus efforts on content, not devices’ (infographic)
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association...Twitter fail: Kellogg’s apologises for ‘tweets for hungry kid’s breakfast’ campaign
Kellogg’s has been forced to apologise after offering to exchange retweets for breakfasts for vulnerable children.
