Aug 9, 2013 | CPG, Mobile, Viral and buyrals
This year’s IKEA catalogue now comes with an augmented reality twist, giving users the ability to place virtual furniture in their own home with the help of a smartphone app. See why its our viral of the week below… The service works by users scanning selected pages...
Aug 9, 2013 | Online video
The founders of YouTube, Chad Hurley and Steve Chen, have unveiled their latest project, a social video sharing and remixing site called MixBit. MixBit follows in the same vein as Vine and Instagram Video, allowing users to record 16 second video clips. However,...
Aug 9, 2013 | Content marketing
Google has launched its ‘Play Music All Access’ streaming service in the UK, undercutting Spotify with a £7.99 subscription service for early sign ups. However, unlike rivals such as Spotify, Deezer, Rdio, Xbox Music, Sony’s Music Unlimited, Rara Google’s...
Aug 8, 2013 | Online video
AOL has bought video ad platform Adap.tv for $405m, as the internet giant looks to boost its ad targeting and appeal to more advertisers across its roster of websites. Watch this Bloomberg video showing Armstrong commenting on the deal here: California-based Adap.tv...
Aug 6, 2013 | Content marketing, E-commerce and E-retailing
Jeff Bezos, founder of Amazon, has personally bought The Washington Post and other newspapers for $250m (£163m). Watch this video report from Bloomberg here: The company, which owns the Kaplan education business and several TV stations, will change its name. Bezos is...
Aug 5, 2013 | Facebook marketing, Online video, Social media
Facebook is set to introduce TV-style adverts to users’ news feeds, selling spots to companies for up to $2.5 million (£1.64m) a day, according to a news report. Watch the Bloomberg report here: Bloomberg quotes ‘individuals familiar with the matter’ that Facebook is...
Aug 5, 2013 | Content marketing, Online advertising, Online video
Newspapers in the UK had more than 22.6 million videos on their sites in May 2013, which is a 181 percent increase compared to May last year, according to new research from comScore. Not only is it important to know how many videos are running on these sites, but also...
Aug 2, 2013 | Content marketing, Mobile, Online video
The UK has become a nation of media multi-taskers, as people use PCs, Tablets, TVs and phones simultaneously, according to a new report from Ofcom. The latest Ofcom communications market report indicates that more than half of UK adults regularly using other media...
Aug 1, 2013 | Content marketing
The Sun has launched its online paywall, charging users £2 per week, to access its website. However, the tabloid will grant registered users access to 20 articles a month, as newspapers continie to experiment with paid-content strategies online. The site, now called...
Jul 29, 2013 | Online video
Sky is launching Now TV, a £10 box that lets users watch on-demand services with a subscription, as the broadcaster looks to take on rivals in the growing web TV market. Now TV provides access channels including iPlayter, Sky Sports and Sky Movies, though there are...
Jul 26, 2013 | Online video
Google has been forced to backtrack on offering 3 months free Netflix with its new $35 Chromecast web TV dongle, after huge demand meant the deal would prove too expensive. Just 24 hours after going on sale, Google announced that it would pull the free Netflix deal...
Jul 26, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
This month the world’s media focused on one couple and one baby – attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny...
Jul 26, 2013 | Content marketing, Online advertising, Online video
Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor. The new version of the app is available this week, and the existing 4OD app is being...
Jul 25, 2013 | Mobile, Online video
Google has launched Chromecast, a low cost competitor to Apple TV that plugs into a TV’s HDMI slot and streams media, controlled via almost any PC or mobile. Watch this promo video from Google demonstrating how Chromecast works below: The device has already gone on...
Jul 25, 2013 | Content marketing, Regulation
Google has sparked controversy with its redesigned Gmail tabs, with users noticing they are getting ads from companies they did not sign up to receive. Watch the Google promo touting Gmail’s new features below: The news follows Google’s redesign of Gmail back in...
Jul 25, 2013 | Australia and New Zealand, Marketing through gaming, Online video, Viral and buyrals
Earlier this year, V Energy launched an online game in New Zealand inviting customers to steal their share of the $100,000 prize pool from each other. This case study looks at how the energy drinks band increase Facebook engagement 174% and sales 12% through this...
Jul 24, 2013 | Content marketing
The birth of the royal baby has led to a huge jump in visits to news and media websites, with tabloids receiving twice as much traffic as broadsheet websites, according to new research from Experian. The data, from Experian, found that 94 million visits in the uK were...
Jul 23, 2013 | Online advertising, Online video, Search engine marketing
Google now accounts for 25% of all internet traffic in North America, with around 60% of all Internet-connected devices exchanging traffic with the web giant’s servers in an average day, according to new research. The study, from analytics firm Deepfield, found...
Jul 19, 2013 | Mobile, Online advertising, Online video, Search engine marketing
Google’s second quarter financial results have failed to meet expectations, despite posting a 16% rise in profits. Announcing the company’s Q2 results, Google posted profits of $9.7bn (£6.4bn), up 16% from a year ago but less than analysts were expecting. This lead to...
Jul 19, 2013 | Content marketing, Mobile
Inkling raised $16m in a new funding round, as the digital publishing and sales platform secures new deals with publishers Pearson and Elsevier. San Fransisco-based Inkling provides a series of academic and medical eBooks toApple iPads and iPhones, with plans to...
