Global marketers ‘believe online video more efficient than TV’ (infographic)
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study. The study, conducted by AOL video content firm Be On, indicates that although TV is considered a key...Mobile news usability study: Guardian tops list
The Guardian has come out top in delivering the best mobile news experience, followed by the Independent, according to a new report from EPiServer. The mobile news study assessed the mobile websites and apps of 12 of the UK’s top news publishers, with The Guardian...Apple to launch ad-funded iRadio next week?
Apple is reportedly set to launch a free ad-funded music streaming service at its Worldwide Developer Conference (WWDC) in San Fransisco next week, billed as a rival to Spotify, Google Music and Pandora. The Financial Times reports that Apple are keen to get the...Twitter brings Vine to Android: 6-second video app gets 13 million users
Twitter has launched Vine for Android, opening up its 6-second video format to a new market after getting 13 million users on its iPhone app. Twitter bought Vine back in January this year, letting users create six-second film loops or animations, complete with sound,...UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data. The research, from The Direct Marketing Association (DMA) reveals a 46% surge in sent emails while...Digital magazines on the rise: Half of Brits now reading ‘zines on screens
More than 1 in 2 Brits have bought and read digital magazines, up from 1 in 3 in 2012 – this according to new research released today by lekiosk. The digital magazine platform commissioned OnePoll to survey 2,000 consumers nationwide, and also found that almost 1 in 5...Oreo augmented reality One Direction campaign brings product packages to life
Mondelēz International and Nabisco’s Oreo, Trident and Ritz are using augmented reality technology to promote their sponsorship of One Direction’s 2013 North American tour. The augmented reality packaging features the band on more than 21 million...Google Play to overtake Apple App Store ‘in next few months’
Google is poised to overtake Apple’s App Store as the most popular app platform in the world, according to new reports. The Financial Times reports that Apple said 50 billion apps had been downloaded for its iPhone, iPod touch and iPad, with more than 850,000...Oscar Mayer’s ‘hilarious honest old guy’ links mobile and video to build brand engagement
Oscar Mayer’s latest app lets users create their own commercials centred around “Grandpa Frank.” This mobile video case study looks at how the Kraft brand created consumer engagement and brand loyalty through new technology. Frank fans are invited to create their own...Global internet trends: Latest Mary Meeker presentation shows mobile accounts for 15% of global web traffic
Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth. View the slideshare presentation below: KPCB Internet Trends 2013 from Kleiner Perkins...Yahoo’s Hulu bid reported at ‘$600m – $800m’
Yahoo has reportedly made a bid for video streaming site Hulu valued at between $600m and $800m, as CEO Marissa Mayer’s media buying spree continues. The Wall Street Journal-owned technology blog All Things D reports that Yahoo has made several offers with different...Top 30 media companies in the world: Google makes number one
Google is now the world’s largest media owner, with Yahoo, Microsoft and Facebook also making top 30, according to new research.
