May 23, 2013 | Content marketing, Online advertising
As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners....
May 22, 2013 | Content marketing, Marketing through gaming, Online video
Microsoft has unveiled its next generation console Xbox One, designed to become “the ultimate all-in-one home entertainment system” that competes with only with its traditional rival, Sony’s PlayStation, but with the likes of Sky and Virgin Media, in the TV arena....
May 22, 2013 | Content marketing, Online advertising
Yahoo has revamped its Flickr photo-sharing service, giving users up to 1TB of free, ad funded, storage for their own videos and photos. The news follows Yahoo’s purchase of popular blogging network Tumblr, which could become closely integrated with Flickr in the...
May 22, 2013 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Mobile, Online advertising, Online video, Social media
As more and more consumers today come with smartphone attached, the opportunities for marketers to start a mobile dialogue with their consumers anywhere and anytime are ever expanding. While some are starting to successfully include an offline call-to-action as part...
May 21, 2013 | Content marketing, Social media
Yahoo has bought blogging platform Tumblr for $1.1bn (£725m) in cash, with CEO marisa Mayer pledging “not to screw it up” in a blog post. Watch Wikipedia’s Jimmy Wales speak to the BBC about what the deal could mean for Tumblr: The deal is likely to see Yahoo...
May 21, 2013 | Online advertising, Online video
Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media. According to a new study from the video technology company, five Vine videos are shared on Twitter every second. The report comes just 100...
May 21, 2013 | Content marketing, Search engine marketing
Stories from the BBC website are most likely to be displayed in news results in Google.co.uk search results, ahead of The Guardian and the Daily Mail, according to new research from search and social analytics leader, Searchmetrics. News results are links to the...
May 20, 2013 | Content marketing, Mobile
There are now 900 million Android devices in the world, compared to around 500 million iOS devices, but which is generating the most engagement (and cash)? New data indicates that Apple still leads the way, but Android is catching fast in terms of downloads and...
May 20, 2013 | Mobile, Online advertising, Online video, Regulation
YouTube has warned Microsoft that it needs to remove a video app from its Windows Phone store that blocks Google’s ads. In a letter to Microsoft, YouTube claims the app blocks adverts and allows users to download videos, and has given them a week to remove it from the...
May 20, 2013 | Content marketing, Social media
Google has unified its cloud storage services to give its users more flexibility on ways to store their data across Drive, Gmail and Google+, as the internet giant ramps up its rivalry with Dropbox. Under the move, all three services will be joined together and will...
May 20, 2013 | Marketing through gaming, Online advertising, Online video, Social media
Nintendo is get a share of the YouTube ad revenues from user generated videos featuring its games, sparking complaints from some of its fans. Under the new scheme, clips posted to YouTube will now display advertising, with income going directly to the Japanese gaming...
May 17, 2013 | Content marketing, E-commerce and E-retailing
Google has introduced a new dollar-sign icon for Gmail attachments, letting users transfer money via its Google Wallet service. By clicking the icon users can transfer money via Google Wallet. Credit and debit cards can be used for a fee of 2.9% per transaction....
May 17, 2013 | E-commerce and E-retailing, Facebook marketing, Online video, Russia, Search engine marketing, Social media
Mail.ru is the largest free email service in Russia and leads in terms of visits and average time spent on the site. Vk.com is a popular social network in Russia and has the second highest average time spent on the site (343.2). Vk.com reported higher vists and time...
May 17, 2013 | Content marketing, Online advertising, Online video
UK digital publisher advertising revenues were up 16.2% in Q1 2013, versus the same period of the previous year, according to new research. The study, from The Association of Online Publishers (AOP) and Deloitte, also recorded publisher sentiment for the coming twelve...
May 16, 2013 | Content marketing
The Sun is to become the latest national newspaper to charge for online content, with plans to charge readers £2 a week to read content online with access to Premier League football highlights, according to a news report. According to the Media Guardian, the charge...
May 16, 2013 | Mobile, Online video, Social media, WhatsApp
Google has launched a cross-platform messaging app, letting users to have video chats, send text messages and swap pictures between Android and iOS devices as well its Chrome web browser. Watch the app in action below: The service replaces Google Talk, and puts the...
May 16, 2013 | Content marketing
Google has launched a streaming music subscription service, taking on the likes of Spotify and Pandora. Announced at the firm’s I/O developers conference in San Francisco, ‘Google Play Music All Access’ lets users listen to millions of tracks in addition to the...
May 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
Evian has refreshed its hugely successful ‘Evian babies’ campaign, with a new viral video that matches dancing adults to their toddler counterparts. Supported by baby face-changing app, the ad has notched up over 45 million views on YouTube. See why it’s our video...
May 14, 2013 | Mobile, Online advertising, Online video, Social media
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last...
May 14, 2013 | Content marketing, Online video
Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports. Bloomberg cites unnamed sources familiar with the matter that Yahoo CEO Marissa Mayer recently met with members of Hulu’s...
