Social mums: Online ‘thumbs up’ crucial to parent purchasing decisions (infographic)
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion. The report indicates that brands need to be more conscious than ever of their social media...YouTube takes on Amazon and Netflix with paid TV channels
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel. Under the new scheme, 53 subscription channels will charge viewers $0.99 (£0.64) to...BT takes on Sky with Sports channel
BT has secured rights to 38 live Premier League matches, British rugby union and the women’s tennis tour, with plans to offer its new sports channels “as good as free” to existing customers. The broadcaster is expected finally to unveil details of...Huggies ‘TweetPee’ app tells parents to change baby’s diaper
Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper. The Brazilian TV advert for TweetPee (in Portugese) is below: The gadget is a...Facebook planning video ads to rival YouTube?
Facebook is planning to put video ads in newsfeeds from July, as the social network looks to rival Google’s YouTube. According to the Financial Times, the 15-second long videos will play automatically without sound, providing users the options to play from start with...YouTube ‘to charge from $1.99’ for subscription channels
Google will charge from $1.99 per month (£1.28) for each YouTube channel on its new premium selection, according to a new report. The Financial Times reports that the subscription fees will apply to 50 as yet unnamed channels, citing sources close to Google. The fees...Digital Marketing in Russia: Yandex, VK and Mail.RU lead the way (Infographic)
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social,...AccuWeather debuts 30-day forecasts
Weather app AccuWeather has extended its forecasts to 30-days, helping people plan events up to a month ahead of time.
93% of consumer magazines lack full cross platform support
Most consumer magazines surveyed in the UK, US and Germany have yet to offer brands complete cross-platform digital experiences, according to a new report. The Brand Perfect study from Monotype Imaging reveals the need for brands and technology providers to...Video case study: M&M’s ‘Love Triangle’ social story gets 2 millions fans
Back in 2011, confectionary brand Mars ran a three month social media campaign in Russia, centred around a love triangle between their iconic M&M’s characters. This video case study looks at how the campaign attracted millions of fans and sales support. Watch a...Top 10 news sites on Google: Patch and Huffington Post lead way
Google has been integrating many non-traditional search results for years, with news articles being one of the most common. New research from Searchmetrics has highlighted the 10 most prominent sites that appear on Google News integrations, with Patch.com and The...Most 18-25s ‘find online advertising simplistic’ and skip video ads
Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research. The study, from...Microsoft offers free wi-fi in special Forbes magazines
Microsoft has launched a new print campaign, adding free wi-fi technology to this month’s Forbes magazine. The free Wi-Fi is part of Microsoft’s latest campaign to promote its subscription-based Office 365 service. The print magazine was sent out to various...UK Outlook users get Skype tool
Microsoft has integrated Skype to its Outlook.com webmail service, after buying the web messaging firm back in 2011. The move lets users make audio and video calls and send Skype instant messages via the website once they download a browser plug-in. UK-based customers...‘Share a Coke’ campaign replaces iconic packaging with people’s names
Coca-Cola has launched a campaign replacing its packaging with 150 of the most popular names using the brand’s iconic typeface. For those whose names are not available on pack, consumers will be given the chance to create their own virtual can vie a Facebook app. The...Video viral of the week: Budweiser ‘Buddy Cup’ makes Facebook friends a toast away
Budweiser’s latest foray into digital marketing takes an old social custom of toasting with a beer glass- and gives it a modern twist. See why it’s our video viral of the week below… Created by Agencia Africa in partnership with Bolha, a digital innovation studio in...Google buys news streaming firm Wavii
Google has bought start-up firm Wavii for an estimated $30m (£18m), as the firm looks to capitalise on the growing demand for news aggregation apps. Launched in 2012, Wavii provides customised news feed to users, summarising news stories, tweets and blogs related to...Online videos ‘drive deeper engagement than text articles’
Consumers are more likely to share, comment and “like” an online video than a text article, with humour the number one reason they interact with video according to new research.
