Apr 26, 2013 | China, Online video
Baidu is in talks to buy online video firm PPS Net TV as the Chinese search giant looks to expand its web presence, according to a new report. Citing sources close to the deal, China Business News said the deal could value PPS Net TV at betwen $350-$400 million. Late...
Apr 25, 2013 | Mobile, Online advertising, Online video
Shazam has partnered with cinema advertising firm Screenvision to run interactive ads in US cinemas. The deal will let consumers engage with many of the ads they see before a movie – allowing them to receive special offers, enter sweepstakes and bring home and share...
Apr 22, 2013 | Australia and New Zealand, CPG, Online video
Move over sexting… this risqué new viral ad from Durex Australia puts a new spin on long distance relationship with a new way by combining sex and technology. See why its our video viral of the week below… The condom manufacturer developed Fundawear, a high-tech...
Apr 22, 2013 | Content marketing, E-commerce and E-retailing, Online video, Social media
Amazon has produced 14 pilot episodes for potential new TV shows, letting viewers have their say on which ones should be turned into a full series. The pilot shows, made by independent production companies and produced by Amazon Studios, will be put to the public vote...
Apr 19, 2013 | Content marketing, Social media, Twitter marketing
Twitter has launched a new music app which will recommend tracks based on a user’s followers. Songs can be played directly in the app via services such as Rdio, Spotify and iTunes. The software displays songs that friends are currently listening to, alongside...
Apr 19, 2013 | Content marketing
The Daily Mail has launched a premium content channel on its hugely popular website, as the publisher looks to expand its online business model beyond ad revenues. Speaking at Newsworks’ Shift 2013 conference, Daily Mail and General Trust owner Lord Rothmere...
Apr 19, 2013 | Online video
Nearly half (47%) of UK consumers watch video news on a regular basis, with most feeling that the clips improve their understanding of a story, according to a new report. A new report for the Associated Press, produced by Deloitte, with research by GfK provides the...
Apr 18, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Unilever - Research, tips and news for marketers
AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens. Parentdish is aimed at parents with kids of all ages, and will introduce new advertising products to enable brand campaigns...
Apr 17, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing, Social media, USA
Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures. The data, from the IAB US and Price Waterhouse Coopers, indicates that Digital advertising...
Apr 17, 2013 | E-commerce and E-retailing, Online advertising, Online video, Social media
In the UK, social networking remains the most popular single activity, but the proportion has slipped slightly, according to new data. The study, from Experian, indicates that traffic to the likes of Facebook and Twitter accounted for 22% of time online, compared to...
Apr 16, 2013 | Facebook marketing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Facebook Home is the social network’s boldest mobile move yet- so much so that founder Mark Zuckerberg himself is starring in one of the launch ads (alongside a screaming goat naturally). See why it’s our video of the week below… Facebook’s bold new mobile interface...
Apr 16, 2013 | Content marketing
As consumers become more savvy and demanding when it comes to online ads, with content marketing growing in importance as a result. This infographic from Content Amp looks at the key technology suppliers and platforms in content marketing, which covers everything from...
Apr 16, 2013 | Online video
To mark its 57th anniversary, the iconic VHS cassette has been honoured by YouTube this week, with a ‘tape mode’ option on selected videos. The function will give modern online videos a scratchy VHS look- offering a nostalgic reminder of technology in a pre-digital...
Apr 16, 2013 | CPG, FMCG digital marketing food and beverages, Online video, USA
US women are spending more money that men spend, and also watched more video than men, according to a new report from Nielsen looking at US shopping habits. The Nielsen report indicates that in addition to handling the bulk of the purchasing decisions for consumer...
Apr 15, 2013 | Content marketing, Twitter marketing
A Twitter music app looks imminent, following the discovery of a mysterious music site and its acquisition of tune tracking service We Are Hunted. Watch this video explaining how We Are Hunted works below: Twitter has confirmed its purchase of We Are Hunted, a San...
Apr 12, 2013 | Content marketing, Social media
Google has launched its Map Maker in the UK, letting users add their favourite places, in a similar style to user contributions on Wikipedia. The tool lets people add local information such as building outlines, hiking trials, rivers, railways and more to Google Maps....
Apr 12, 2013 | Content marketing, Online advertising
Gmail was mistaken as an elobrate April Fool’s joke when it launched on 1st April 2004. But Google’s webmail service went on to become one of the most widely used and pioneering communications tools in the world. The mark the occasion, Google has posted an infographic...
Apr 11, 2013 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The campaign has gone live accompanied by a video featuring Dave Haynes from Soundcloud, Ghostpoet, Asi Sharabi from Sidekick Studios and David Bartot from Red Bull...
Apr 10, 2013 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Search engine marketing
Mobile ads now account for 10% of all digital spend in the UK, growing by a massive 148% compared to last year, according to the latest figures. The latest Internet Advertising Bureau UK (IAB) digital adspend report, conducted by PwC, found that digital advertising...
Apr 10, 2013 | Content marketing, Online advertising
IPC Advertising has launched a new digital ad format Amplify to run across its roster of magazine sites, featuring a mix of editorial content and sponsored ads in the same unit. The publisher has partnered with RadiumOne to launch the new ad format, which starts with...
