Feb 7, 2013 | Content marketing
US cable giant Liberty Global has bought Virgin Media for $23.3bn, creating the largest broadband company in the world on terms of customer and country reach. The move will give Virgin Media a massive boost in its battle with BskyB, and puts new owner US billionaire...
Feb 7, 2013 | Content marketing, Online advertising, Search engine marketing, Social media
As technoliogy develops apace, Experian has listed the 5 biggest trends in digital marketing for 2013, including the rise of search engines as portals, social metrics, and updating emails from within the recipients’ inbox. Experian’s new Digital Trends...
Feb 5, 2013 | Content marketing
This chart shows the unique visitors for online newspapers for October 2012. During the measured period over 644 million people worldwide visitied an online newspaper. This figure accounts for more than 42% of the worldwide internet population. The Mail Online...
Feb 5, 2013 | Chile, Latin America, Online video
Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click...
Feb 1, 2013 | Content marketing, Online video
For the first time, non-Sky subscribers will be able to watch live Premier League football content via its internet TV service and mobile app Now TV. The move means viewers can watch Sky Sports content on a pay-per-view basis from this spring, paying £9.99 for...
Feb 1, 2013 | Online advertising, Online video, Viral and buyrals
A Sodastream commercial has become a hit on YouTube, after being banned from an upcoming Super Bowl spot by broadcaster CBS for mocking rivals Coca-Cola and Pepsi. The banned version is now on YouTube, and has amassed around 2 million views to date. CBS rejected the...
Jan 31, 2013 | Content marketing, Online video
YouTube is set to offer premium channels later this year, as Google looks to take on the likes on Hulu and Netflix in the paid video content sector, according to a news report. According to a report in Advertising Age, YouTube has asked several of its contributors to...
Jan 30, 2013 | Online video, Social media, Twitter marketing
Swapping 140 characters for six seconds, Twitter has launched ‘Vine’ a video sharing app that lets users post up brief videos- with some risque results. The app, currently available on Apple’s iPhone and iPad, is designed to be a simpler version of YouTube,...
Jan 30, 2013 | India, Online advertising, Online video, Viral and buyrals
Nestlé has launched a new video campaign in India featuring dancing babies- seeding the ad on YouTube ahead of its first TV broadcast and getting 1.5m views in the process. See why it’s our viral video of the week below… The campaign, created by agency JWT Delhi,...
Jan 29, 2013 | Online advertising, Online video
The ad value of marathon viewing, or the amount and value of the viewing behavior seven days and beyond (Beyond 7) live programming broadcast (Live), has been widely debated. However Nielsen’s pilot study featured in the latest Nielsen Cross-Platform Report, and for...
Jan 29, 2013 | Online video
Over half of the UK (51%) prefer to watch catch-up services on a TV, rather than a smartphone or tablet. The study, from Twonky, shows that only 19 percent of people surveyed say that convenience is more important than screen size. The finding s come as developments...
Jan 28, 2013 | Online advertising, Online video
YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data. comScore has released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched 38.7...
Jan 28, 2013 | Content marketing
From televisions and smartphones to tablets and game consoles, Americans are consuming content on every device under the sun— the latest versions of which will be on display this week at the 2013 International Consumer Electronics Show in Las Vegas. View larger image...
Jan 24, 2013 | Content marketing
After The Social Network turned Facebook’s story into a film, a raft of new movies depicting the exploits of some of digitals biggest names are set to hit the big screen this year. Apple, Wikileaks and The Pirate Bay are all the subject of new films coming out in...
Jan 23, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Going beyond the usual ‘like us a we’ll give you a discount’ tactic of many brands, last year Heineken offered to inflate one green balloon in its office for every new ‘like’ it got on its Brazilian fan page. The simple execution proved to be incredibly...
Jan 22, 2013 | CPG, Online video, Viral and buyrals
As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s...
Jan 21, 2013 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, India, Latin America, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing
During 2012, there were 2.4 billion web users and 1.3bn smartphones, recording 2.7bn Facebook likes and 175m tweets per day, according to new data. The findings, from website monitoring firm Pingdom, come as part of a new report looking back at internet usage 2012....
Jan 21, 2013 | Online video
With video streaming on the rise, Netflix and Lovefilm are locked in battle for UK domination. A new report looks at the services offered by both. Research by Oric, UK site directing users to legal online content, shows that Netflix has more TV shows and series than...
Jan 21, 2013 | Content marketing, E-commerce and E-retailing, Mobile
Amazon has updated its MP3 download app to work on iPhone and iPod Touch devices, letting Apple users buy music from Amazon’s digital store for the first time. Steve Boom, vice president of Amazon Music, says that since the launch of the Cloud Player app for the...
Jan 18, 2013 | Online video
Google is reportedly close to buying a stake in music video site Vevo, as it looks to further monetise its video assets. AllThingsD cites ‘people familiar with the matter’ that YouTube and Google have agreed to buy a minority stake in VEVO and are currently waiting to...
