Jan 17, 2013 | E-commerce and E-retailing, Online video
Rental chain Blockbuster has become the latest UK high street store to go into administration, amid growing pressure from online rivals such as LoveFilm and Netflix. To see how far media technology has come, watch one of the company’s first UK commercials here:...
Jan 15, 2013 | Content marketing, Online video
Broadcaster ITV has launched a major rebrand, including a ‘colour-shifting’ new logo and new identities for all five of its channels, including ITV1 changing to just ‘ITV’. The new global identity is part of ITV’s ‘Transformation Plan’ and the...
Jan 14, 2013 | Content marketing, Marketing through gaming, Social media
With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most...
Jan 14, 2013 | Content marketing, E-commerce and E-retailing
Amazon is offering customers that purchase CDs a free digital version saved to its cloud storage service. The AutoRip feature allows customers to receive digital copies of new purchases for more than 50,000 albums. The program also offers AutoRip copies of CDs...
Jan 14, 2013 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Skittles has become known for their off the wall advertising, but this new Australian ad boggles the mind (quite literally). The ‘Telekinize The Rainbow’ Facebook app lets users control a single Skittle with their mind… or does it? Find out why its our video...
Jan 11, 2013 | Content marketing, Online advertising
Self-driving cars, app-controlled thermostats and fridges that order food are some real examples of ‘The Internet of Things- a world of interconnected devices beyond computers and smartphones that could change the way we live dramatically. In a recent article, Olaf...
Jan 11, 2013 | Online video
US comedy website Funny or Die has surpassed 5 million Twitter followers, marking the occasion with a spoof video from co-creator and Anchorman star Will Ferrell. Funny Or Die combines user-generated content with original, exclusive content. The site is a place where...
Jan 10, 2013 | Content marketing, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Dutch beer giant Heineken went social with this campaign, challenging two men to meet someone from every country in the world in one city, Amsterdam- all with a little help from Facebook volunteers of course. See why its is our video viral of the week below… What if...
Jan 9, 2013 | Marketing through gaming, Online advertising, Online video
Microsoft has unveiled the engagement results of its NUads interactive video poll format, indicating that more than a third of viewers engaged with the ads when prompted. Nuads rolled out earlier in the autumn of 2012 on Xbox LIVE in the US, Canada and the UK. The...
Dec 21, 2012 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Viral and buyrals
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. It was an amazing year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value...
Dec 20, 2012 | Online advertising, Online video, Viral and buyrals
Ads placed in short video clips, such as popular cat videos, are more effective than when paired with long-form content, according to a new study. The research, from AOL, indicates that viewers see conventional ad spots in longer videos as an interruption. However,...
Dec 20, 2012 | Online video
YouTube has put together a video looking back at the big events of 2012, already attracting 13 million hits in just a day. The biggest trends include Kony, Obama impersonator Alphacat, Felix Baumgartner live stream of his freefall, Gotye’s Somebody That I Used to Know...
Dec 17, 2012 | Content marketing, E-commerce and E-retailing, Online advertising, Online video
Shopping online and video viewing is more popular in the UK than any other country in the world, with uptake being driven by mobile and tablet devices, according to a new report from Ofcom. The body claims findings from its International Communications Market Report,...
Dec 13, 2012 | Content marketing
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their...
Dec 13, 2012 | Content marketing
Yahoo has released the new version of its popular webmail service, as it looks to expand its reach on mobile devices.The move marks the first overhaul of a Yahoo product since the firm’s chief executive Marissa Mayer took the control over in July. The relaunch...
Dec 12, 2012 | Content marketing, CPG, E-commerce and E-retailing, Online video
Google is testing a new shoppable video format on YouTube, letting viewers click on products and text displayed in video. YouTube’s shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over...
Dec 10, 2012 | Online video
Adap.tv offers predictions for 2013 as more media is consumed on mobiles, tablet and smart TVs. The rapid growth of the online video sector continued in 2012, with more campaigns undertaken and clients seeing the medium offer real value. However, Adap.tv, the company...
Nov 27, 2012 | Online video
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant...
Nov 23, 2012 | Viral and buyrals
As 2012 comes to a close, we look back at some of the biggest online video virals of the year. This week, we look at the hugely successful (and rather controversial) ‘Kony 2012’ campaign, that raised a huge amount of awareness about the plight of children caught up in...
Nov 13, 2012 | Content marketing
Google Music service has finally launched in the UK and across Europe, undercutting the likes of Amazon and iTunes by offering free cloud storage for up to 20,000 tracks. The tool, available via the Google play store online and on Android mobile phones, is launched a...
