Aug 31, 2012 | Online video
Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools. The new Google+ features are tailored specifically for workplace use, aimed at Google Apps, the cloud email and collaboration suite for...
Aug 30, 2012 | Online video
Old Spice has returned with another interactive viral video, letting viewers make music with their keyboards (via a muscle-bound American football star, naturally). See why its our video viral of the week below… Old Spice Muscle Music from Terry Crews on Vimeo. The...
Aug 30, 2012 | Content marketing
The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum. Revenue is being boosted by subscription services, predicted to show a strong compound annual growth rate...
Aug 28, 2012 | Online video
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers. The top-five characteristics for ads that...
Aug 23, 2012 | Online video
Radio is still the dominant way people in the US to discover music (48%) – followed by tips from friends/relatives (10%), and YouTube (7%), but more teens listen to music through YouTube than through any other source (64%) — followed by radio (56%) and iTunes...
Aug 20, 2012 | Content marketing
Music streaming services such as Spotify, Deezer are leading driving much of its sales growth during this year, according to new research. The Global Music Forecast issued by Strategy Analytics found that digital music revenue worldwide will pass the £5 billion mark...
Aug 15, 2012 | Online video
Little Printer has taken the Internet by storm, and it’s largely down to this simple but hugely effective YouTube video. Potentially the world’s cutest printer, the device lets users print Tweets, photos and receipts without the need for bulky machines and...
Aug 11, 2012 | Online video
In this case study, Orabrush made smart use of YouTube to create buzz around the brand and generate sales. The dental brand’s YouTube video generated 16 million views with a budget of just $500. After 2 years the results are 160,000 followers of the ads on...
Aug 11, 2012 | Online video
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite...
Aug 11, 2012 | Online video
Reckitt Benckiser has teamed two of its brands – Strepsils and Lemsip – to defeat ‘Man-Flu’ via an interactive video and social media campaign. Using social media data to provide personalised care and attention for customers, the flu medicine...
Aug 11, 2012 | Online video
This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. Historically, Coca-Cola has...
Aug 11, 2012 | Online video
The International OCD foundation reached tens of thousands of people with a series of one second long videos, aimed at helping viewers experience the symptoms of obsessive compulsive disorder (OCD). Rather than explaining the effects of obsessive-compulsive disorder...
Aug 11, 2012 | Online video
The Brazilian campaign saw detergent brand Ace use consumer insight and an integrated use of media to reach 8.7 million people in less than three months. Ace created a campaign in soap opera style, an episode with 5 different endings, presenting five suspects for a...
Aug 11, 2012 | Online video
Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). P&G’s ‘Best Job’ video has taken off since...
Aug 11, 2012 | Online video
In April 2012, Belgian TV channel TNT posted this ad on YouTube, getting 23m views in just one week and becoming the second most shared video on the website. Published on April 11, the ‘A Dramatic Surprise On a Quiet Square’ video campaign has clocked a...
Aug 11, 2012 | Online video
In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and racked up over 9m YouTube views in less than a month. In the first season of...
Aug 11, 2012 | Online video
Ahead of the Cricket World Cup 2011, PepsiCo India used Facebook’s video ad formats to closely engage with target audiences. The campaign’s main objectives were to create buzz, get the cricket-centric TV spots closer to consumers, create deeper level of engagement for...
Aug 11, 2012 | Online video
This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. The viral video posted on YouTube garnered 3 million views and 32,000 ‘likes’ within two weeks of going live...
Aug 10, 2012 | Online video
Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds. JoAnna Abel, VP...
Aug 9, 2012 | Online video
Apple’s forthcoming iOS 6 operating system will no longer include the YouTube app, a feature that has shipped with the iPhone since the device debuted in June 2007. The move marks another milestone in the growing division between Google and Apple, as competition...
