Aug 6, 2012 | Online video
While traditional TV is still the major player in most US households, DVRs now appear in 44% of homes, up almost 80% since 2007. This report and video from Nielsen looks at the rise of connected TV, and how it will impact marketing in the future. As new ways to...
Aug 3, 2012 | Online video
YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and...
Jul 19, 2012 | Online video
Are you creating online video content? Are you optimizing online video effectively? Are you wanting to build strong always-on online content? If so, then the latest tips come in the form of this YouTube Playbook for marketing managers. The YouTube Playbook that has...
Jul 17, 2012 | Online video
Online video ads made up 8% of online display ad revenue in Europe during 2011 according to new research. The research – a collaboration between sell side video ad management platform, Videoplaza and analyst house IHS Screen Digest – found that TV remains...
Jul 6, 2012 | Online video
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on...
Jul 3, 2012 | Online video
Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks. At a breakout session at this week’s Google I/O conference, YouTube exec Dror Shimshowitz said the company is “working on some improvements to the...
Jun 22, 2012 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year...
Jun 20, 2012 | Content marketing
Amazon is set to relaunch its digital locker offer next month after agreeing licensing deals with all four majors. Like Google, Amazon launched a music-focused online storage service in the US last year without any licences from record companies or music publishers....
May 11, 2012 | Online video
The average American watches nearly five hours of video each day, 98% of which they watch on a traditional TV set, according to a new report. The Nielsen Cross-Platform Report found that although this ratio is less than it was just a few years ago, and continues to...
May 10, 2012 | Online video
Google is launching its much-hyped ‘Hangouts On Air’ feature on its Google+ social network, offering users a webcam community that lets groups broadcast and share video live. The new platform lets users broadcast live video to anyone with a mobile phone,...
May 1, 2012 | Online video
Google has launched a video version of its AdWords search system, aimed at small businesses that want to utilise the video medium but can’t afford TV commercial slots. Previously, connecting ads to videos in YouTube based on search terms has been restricted to...
Apr 30, 2012 | Online video
Hulu’s media ownership partners are close to buying out one of their number. NBCUniversal, News Corp., The Walt Disney Company and members of the Hulu team are to purchase the stake owned by Providence Equity Partners at a price that values the company at $2 billion....
Apr 25, 2012 | Online video
More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic. The research, put together by display marketing firm Adform, features some interesting stats on which devices are...
Apr 20, 2012 | Online video
The rise of tablets is eating into the consumption of other devices, with Laptops, books and desktop PCs being the biggest casualties, according to this new infographic. The chart, from Statista, quotes Forrester Research data looking into the media consumption habits...
Apr 12, 2012 | Online video
An average of 70% of in-stream impressions play all the way through, with users being 200 times more likely to click on in-stream ads compared to standard banners, according to new research. The study, from ad technology provider MediaMind, highlights the power of...
Apr 3, 2012 | Online video
Rich media boosts site visits three times more than standard banners, with additional video creative boosting visits even more, according to new research. The study, from MediaMind, indicates that advertisers who want to increase website traffic and sales should look...
Mar 21, 2012 | Online video
Mobile advertising spend has grown a massive 157% year on year increase to £203m in UK, up from £83m in 2010 to £203m in 2011. The study, from Internet Advertising Bureau and Pricewaterhouse Coopers, has revealed that the rise of mobile devices is increasingly...
Mar 19, 2012 | Online video
Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research. The study, from marketing technology firm Collective, indicates that UK media buyers would pay...
Feb 29, 2012 | Online video
Google is installing ultra-high speed fibre optic internet service in Kansas City, Kansas and Kansas City, Missouri. This BBC report asks if the move will usher in a new era in industry and society, or just bring quicker web browsing and media downloads? The service...
Feb 27, 2012 | Online video
After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer. MediaMind reveals the top 5 performing online ad formats in a new study released today...
