“It must be earned, not bought”: Twitter to ban all paid political ads
Twitter has taken the controversial step to ban political advertising from its platform, just weeks before the UK holds a general election.
DIY filters: Snapchat lets users customise AR camera drawings
Snapchat has launched 3D Paint – a way to overlay colourful 3D drawings on your face and the world around you, directly from the Snapchat camera.
Facebook agrees to pay £500k fine over political data scandal
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
Marvel versus classic Disney: the battle for Halloween costume supremacy
Which Halloween costumes are the most popular around the world: Disney or Marvel? New research indicates that Snow White is the go-to garb for fancy dress in the UK.
UK adspend forecast to grow 5% following search boost
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
Baby Boomers defy stereotypes: Third are early adopters of new technology
Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.
Zuckerberg vs Congress: Facebook CEO grilled on fake news and Libra currency
US lawmakers have criticised Facebook boss Mark Zuckerberg about the firm’s policy not to fact check political ads in the upcoming 2020 US election.
Nearly half of holidaymakers spend longer researching a holiday than the duration of the trip itself
There is a big opportunity for marketers to reach holiday markers during their online research stage, with many shoppers using social media influencers to reach a decision, according to a new study.
‘Synergy’ voted the most annoying marketing buzzword of 2019
‘Synergy’ has been voted the most annoying marketing buzzword of 2019, according to marketers themselves.
Less is More: shoppers and the permissibility of pleasure
Over the past decade, retail infrastructure and shopper marketing has been relentlessly fuelling a mindset where shoppers expect ‘more for less’. Callum Saunders, Head of Planning at brand activation agency ZEAL Creative, looks at a rising counter trend as health-conscious shoppers look for moderation at a premium price.
Twitter fail: Innocent Drinks warns fans not to drink conkers after recipe joke backfires
Innocent Drinks has been forced to tweet a series of warning messages after it sent out a joke message about Conker smoothies- a concoction that could kill people if consumed.
Black Friday: What do consumers really want? [INFOGRAPHIC]
Technology-related items are the most popular products for customers looking for Black Friday deals worldwide, but ad copy and images are key to getting conversions, according to new research.
Sports rights scored 26% of global content spend in 2018
Despite pressures on the broadcasting sector, sports rights expenditure has nearly doubled over the last six years, according to new research.
Marketers waste nearly 7 hours a week on pure duplication of work
A new global study of more than 10,000 office workers, reveals marketers waste a huge six hours 53 minutes each week on pure duplication of work. That’s 328 hours per marketer annually.
IPA Bellwether: UK companies cut marketing budgets for first time in seven years
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
FlipKart takes on Amazon Prime in India with original video content
FlipKart has expanded into original video content as the Walmart-backed Indian ecommerce platform takes on Amazon Prime Video.
Content chaos impacting marketing productivity and staff wellbeing
An ever-increasing volume of digital content is crippling marketing teams and wasting time and money for UK businesses.
Digital transformation: Architects hampered by legacy tech
Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.
YouTube launches AR make-up Masthead to brands
YouTube has launched an augmented reality letting viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
TMSe launches interactive video technology ClipFlip
TMSe has launched transformative interactive video technology platform, ClipFlip, to help brands generate higher levels of engagement from advertising viewers.
