Poor website performance ‘costing retailers £10.6bn in lost revenues’
Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.
UK digital ad spend rises £7.3bn
Total UK digital ad spend was up 13% year on year in the first six months of 2019, according to IAB UK’s half year Adspend update
Premium smart TV ad trends: lack of consistency across countries hampers growth
Premium video ads are rising across Europe, but a lack on consistency in delivery is holding back growth, according to a new report.
Gen Z more engaged with politics in post-Trump and Brexit era
The younger generation of 16-24 year olds globally are 40% more likely to engage in social issues than they were in 2016, and are more savvy when it comes to spotting sponsored content, with 34% of respondents able to identify branded posts, according to new research.
More payments giants quit Facebook’s Libra digital currency project
Mastercard, Visa, eBay and payments firm Stripe have pulled out of Facebook’s embattled cryptocurrency project, Libra, following a similar move from PayPal last week.
Kibo buys Monetate to boost retail personalisation
Kibo Commerce is buying personalisation firm Monetate, offering clients more options such as A/B, multivariate testing and audience targeting for retailers looking to curate customer experiences across all their sales channels.
Social media drives interest in womens sport as investment grows almost 100%
Women’s sport on our screens is set to skyrocket as 94% of industry professionals have stated that they’re planning on increasing investment in the creation, production and distribution of content, according to research conducted by Imagen.
Top email marketing webmailers: Gmail, Microsoft and Verizon lead the way
Gmail, Microsoft and Verizon are the leading webmailers in the UK, US and Europe, but there are significant differences in the services used in some European markets.
15 tech predictions for the next decade: Amazon 5G, VR meetings and brain-controlled devices
By 2021, algorithmic and anti-bias data auditors emerge to tackle “pale, male and stale” artificial intelligence, reveals CCS Insight in its predictions for 2020 and beyond.
Top tips: Finding the profit in personalisation
Personalisation is nothing new, however, it’s something that many organisations fail to get right, particularly when it comes to the basics. Craig Summers, Managing Director, Manhattan Associates explains how inept personalisation can affect the bottom line.
New Shutterstock tool ‘Smart brief’ speeds up creative ad process
Shutterstock has launched Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process.
Top tips: How to visualise an edge in today’s cut-throat customer race
Michael Allen, VP and EMEA CTO at Dynatrace looks at why retailers should adopt capabilities that enable them to visually replay the customer’s digital experience and see exactly how a problem is affecting them.
Bidstack expands into US with programmatic gaming ad platform
London-based ad tech company Bidstack has launched in the US, providing in-game programmatic ads for brands.
GDPR update: Pre-ticked cookie consent forms banned
A new European court ruling has banned pre-ticked cookie consent forms under GDPR rules.
Guest comment: Google bids Goodbye to the Average Position Metric
As of 30th September, Google’s ‘average position’ metric was retired to make way for ‘prominence metrics’. This change may be viewed as a serious concern for advertisers but Marin Software’s Head of Marketing, Wesley MacLaggan, showcases how it is possible to transition from one metric to the other seamlessly and without impacting success.
Rise of streaming Christmas ads: 1 in 4 shoppers ‘watches zero live TV’
The beloved Christmas advert could have a reduced impact on shopper spending unless significant investments are made into targeting shoppers on streaming platforms, according to OpenX.
Microsoft reveals dual touch screen Surface devices
Microsoft has revealed two devices with hinged, dual touch screens, as the electronic giant looks to offer an alternative to ‘foldable phones’.
Sublime rolls out high-impact video solution for brands
Ad marketplace Sublime has launched a new solution designed to help brands achieve incremental reach through video formats, that complement their TV strategies.
Burger King ‘milkshake’ tweet banned for encouraging violence
A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.
TikTik owner Bytedance generates $7bn in first half of 2019
Chinese video sharing app TikTok is growing in popularity, with its owner Bytedance recording a huge $7bn (£5.7bn) in revenue in the first half of the year, largely from advertising.
