Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’
As digital advertising progresses, brands are recognising the importance and value that location advertising provides.
Kerry Foods launches £3m marketing campaign
FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.
BBC to launch Alexa rival ‘Beeb’ next year
The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims.
Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
Interview: How the drinks industry is pushing back against outdated stereotypes
Yahoo Finance UK has released the next episode of “Global Change Agents with Lianna Brinded,” featuring Syl Saller, the CMO of drinks giant, Diageo.
5G as a technology disruptor: the end of free Wi-Fi as a marketing tool?
Free wi-fi has often been used as a marketing tool to entice people into making larger purchases. But will the advent of ultra-fast 5G make these offers defunct? Liz Ince, Managing Consultant, analyses the implications of 5G on marketing tools.
Twitter’s new video bidding platform only charges for completed viewings
Twitter has introduced a new way to buy video ads that gives advertisers the option to pay only for completed views.
Bidstack launches in-game ads plugin with Unreal Engine
Native in-game advertising platform Bidstack Group has struck a partnership with Epic Games’ Unreal Engine, opening up a new platform to advertisers looking to reach the growing and lucrative gaming audience.
Guest comment: What can TV teach us about making digital budgets work harder?
The problem of waste affects nearly every brand in the ad space.
Politics and data: Connected TV ‘ key for reaching undecided voters for 2020 US election’
Connected TV is the key to reaching undecided Generation Z voters ahead of the 2020 presidential election, according to new research.
4C launches ‘Bring Your Own Data’ (BYOD) solution for marketers
Marketing tech and data firm 4C, a has launhced a Bring Your Own Data (BYOD) solution, that lets advertisers integrate their internal reporting and analytics metrics including sales and conversion data, and match the data to media channels in the Scope by 4C platform.
Verizon sells Tumblr to WordPress for ‘less than $3m’
Automattic, the creator of WordPress, has acquired Tumblr for “less than $3 million” from its previous owner, Yahoo, owned by Verizon.
Over half of UK staff ‘do not have essential digital skills’
Employers struggle to fill about one-third of vacancies due to a lack of the right digital skills amongst applicants, according to new research.
Instagram bans ad partner for ‘secretly tracking user data and locations’ – report
Instagram has banned marketing company Hyp3r as an ad partner after allegedly scraping public data about users’ locations which would normally have been deleted within 24 hours, according to a news report.
Content agency nets big win for local pub
A combination of humour and football has helped content agency Magic Word Media prove the value of adding creative editorial to business websites.
Peak time TV viewing falls as half of UK households now pay for streaming
The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.
AOP teams up with Fenestra for programmatic transparency drive
The Association for Online Publishing (AOP) today announces a marketing partnership with Fenestra to increase financial transparency within the industry.
In-house marketing ‘costing firms lost productivity and creativity’
Marketers are taking back control of their digital marketing by bringing it in-house, but this is coming at a cost of lost productivity and creativity, according to a new report.
Pride of Lionesses: 2.4 million more fans of women’s football thanks to World Cup
The UK’s fascination with this summer’s Women’s World Cup has helped create an extra 2.4 million fans of women’s football since the tournament began, according to new research.
The rise of the smart site: How web design is driving business growth
A new white paper from Kayo demonstrates how web design and development can drive business growth.
