China will be the next frontier of growth for European brands, according to new research published today by The Trade Desk – with brands committing big spend to the market.
Budweiser has launch of its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.
As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.
Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.
YouTube is launching a new campaign aimed at the advertising industry, giving people a glimpse into celebrity’s favourite videos and subscriptions.
Investment across digital audio is set to grow significantly in the next 12 months and beyond, according to new research.
Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.
Analytics firm Contentsquare has purchased Israel’s Clicktale, a digital experience platform, which serves clients such as RBS, Dell and T-Mobile.
Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.
A lack of training combined with cultural resistance to change is prohibiting many business leaders from undertaking digital transformation projects which could improve their competitive edge, according to a new survey.
Robert Dyas has struck a partnership with customer experience platform Narvar that will see the homeware retailer further improve its customer experience after the buy button by providing consistent and branded communications.
Jony Ive, the UK designer behind the original iPod, Mac and iPhone, is leaving Apple after nearly three decades, saying it is a “natural” time to go.
As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
Kantar has today announced its partnership with Special Olympics, the world’s largest sports organisation for children and adults with intellectual disabilities and physical disabilities.
River Island has partnered with Curalate to align social shopping experiences on and away from its website.
Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.
Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.
With digital advertising soon to turn 25, Adobe conducted a global survey of over 2000 consumers in the US and UK across generations, gender, ethnicity and sexual orientation to understand what progress is being made when it comes to diversity representation.
Amazon’s dominance amongst the younger generation may be dwindling, despite attracting more than a third of all online retail spend internationally (36%).
