Formula 1 hires Inskin Media for global advertising drive
Inskin Media has won a global advertising partnership with Formula 1, delivering Pageskin ad formats across Formula1.com.
The rise of TikTok: Bytedance breaks billion monthly users across apps
ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.
Disney works with 8 brands to promote Toy Story 4 movie release
Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.
Cannes Lions 2019 round-up: Social activism takes centre stage
As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.
Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign
Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.
Cannes Lions Winner: Black & Abroad ‘Go back to Africa’ scoops top data prize
This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.
“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India
Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.
The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes
On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.
KFC ‘Pocket franchise’ app wins two Gold Lions in Mobile
Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its “Pocket Franchise” campaign in China.
Cannes Lions: Unilever boss warns ‘woke-washing’ hampering brand purpose
Unilever’s new chief executive Alan Jope has warned brands against cashing in on culture wars by ‘woke-washing’ in advertising, claiming the purpose category is being “polluted” by brands that fail to take real action after making false promises.
The big Cannes debate: PepsiCo, Microsoft, EcoAge and Ogilvy talk brand purpose
Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and ‘doing good by stealth’.
Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.
The shopper of the future: brands failing to match customer’s needs
Brands universally underestimate the issues their customers experience the most, with long checkout lines, low inventory and customer wait times topping the list of shopper peeves, according to new research.
Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands
Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.
Cannes Lions winner: Virtual clothing app wins Digital Craft prize
Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.
Cannes Lions: Twitter stats show most popular campaigns
With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.
Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”
Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company’s furniture and goods accessible to those with disabilities.
Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other
Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.
The science of the influencer: A primer for TV and social ads?
Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.
