Nuance tool unites AI and human customer service
Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.
Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’
Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.
Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…
Persado and Emarsys team up to offer AI-powered ad solutions
AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.
Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’
Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.
Video viral of the week: Google Assistant fixes films at the Oscars
The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments.
TabMo links outdoor, connected TV and audio ads on mobile advertising platform Hawk
TabMo’s demand side platform (DSP) Hawk has connected additional advertising channels to its mobile inventory, giving advertisers a single destination to manage outdoor, smart TV and audio campaigns.
Spotify finally comes to India after legal battle
Spotify has launched in India after a years delay over legal issues.
Influencer marketing stars earning less (but brands paying more overall)
Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.
Linguistics and AI: Helping marketers get over the language barrier to go global
To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and tackle this issue.
Smart speaker usage ‘now reaches 13% of internet users’ in developed markets
More than one quarter of respondents indicated integration with services and devices was the most important feature of smart speakers.
Oscars and the Netflix effect: Roma helps VOD come of age
As Roma, the first Netflix film nominated for Best Picture at the Oscars, helps establish VOD original content, an impressive 46% of consumers are now choosing Netflix to watch a film for the very first time, according to new research.
Oscars: Black Panther is fan favourite on YouTube
To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.
Valentine’s Day marketing review: Evolution of emotion in video campaigns
We all know Valentine’s Day is full of emotion – this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.
Working with influencers: How to keep control of your brand identity
New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.
TechCrunch expands into subscriptions with start-up advice platform
Media firm TechCrunch has announced a new paid subscription offering, Extra Crunch, designed to give more detailed information for start-ups beyond daily news and editorial coverage.
Six-second ads: The secret to success
Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.
Verizon Media uses VR and 360º video to bring Abu Dhabi’s tourism destinations to life
Verizon Media has launched a new VR 360º video experience, offering users the opportunity to virtually explore some of the biggest tourist attractions in Abu Dhabi.
Procter & Gamble becomes UK’s largest ad spender
Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018, reveals Nielsen data released today. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.
Spotify buys two podcast giants
Spotify has bought two of the largest podcasting producers in the world, Gimlet Media and Anchor.
