Netflix tests adverts for its own shows on ‘binge watchers’
Video streaming giant Netflix is running adverts for its own content during buffering between shows.
Ads that appear alongside offensive content ‘are seen endorsement’
Consumers are angry at brands whose ads appear near violent, negative, or otherwise “unsafe” content on the web, and are less likely to buy from them as a result, according to new research.
Taboola partners smartphone maker vivo to bring mobile news content to Asia
Discovery platform Taboola has struck a global strategic partnership with vivo, the fifth largest smartphone manufacturer in the world.
Video trends: Pre-teens driving huge surge in on-demand viewing
There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.
Rovio sponsors Chicago Bulls for new NBA season
Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.”
Facebook cracks down ‘clickbait’ ads
Facebook is expanding its efforts to demote low quality ads on its social network, with a new scheme to penalise any ads containing sensationalised language or headlines that withhold information.
Spotify’s ‘creepy’ video ad banned for scaring children
A Spotify ad that mimicked horror film has been banned for “unjustifiably” distressing children.
NatWest campaign highlights inspirational female business owners
In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.
US social media trends: YouTube and Instagram gaining ground on Facebook
Most people in the US use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook, while women tend to use social media more frequently than men, according to a new survey.
Creative trends: ‘Urgent need’ for better measurement of creative performance
The quality of ad creative has a direct, measurable impact on campaign performance, and advertisers are largely unable to measure it, according to new research.
Has YouTube per-view revenue peaked?
Only three years ago Multi-Channel Networks (MCNs) were being snapped up by traditional broadcasters for huge sums, but their fortunes are changing according to new research.
What is Big Data? [VIDEO]
The term ‘Big Data’ refers to more than simply the size of data, but more to do with the size of the complexity to join different sources of data points together to make decisions. This video from Whishworks offers a guide to the increasingly important concept of Big Data.
Stella Artois stunt promotes ‘Joie de Bière’ philosophy
Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.
Facebook expands into hardware with ‘Portal’ video chat screens
Facebook is launching two video call devices that use is Messenger platform and Alexa’s smart assistant, but the AI zooming feature is sparking privacy concerns.
Netflix now accounts for 15% of global internet traffic
Netflix is consuming 15% of the global internet’s traffic, ahead of YouTube, according to new research.
Viral publisher Unilad could be up for sale after owner goes into administration
The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.
Brexit and the UK consumer: How will it change marketing?
As debate rages over what kind of Brexit the UK faces, consumers are increasingly polarised over the impact on the economy and society — and how that impacts the marketing industry.
Premium video growth outstrips digital programmatic trend in Europe
There has been continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising, according to new research.
Google metrics: YouTube and display ads get MRC approval
Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.
Twice as many people think content marketing is “valuable” than “unreliable”
Nearly 70% of people consider content marketing “useful and valuable,” which encourages them to research and even make a purchase from a company.
