Online news trends: Consumers seek trusted titles in ‘post-truth’ world
Over the last year social media has taken a battering with fake news, data scandals and brand safety concerns causing many to question social platforms.
Quarter of Brits ‘switch off World Cup once their team is knocked out’
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
10 big trends from Google I/O: AI phone calls and Android IoT platform
Google’s annual developer conference this year showed how the internet giant sees AI as the future, from Gmail that writes itself to an Assistant that makes appointment – based phone calls for you. We look at ten of the biggest announcements from Google I/O 2018.
BBC, ITV, C4 and NBC in talks to create UK streaming service
The BBC, ITV, and Channel 4 are in discussions over the possibility of creating a British TV streaming service to do battle with Netflix and Amazon in the UK, according to news reports.
Contextual video advertising increases dwell time by a third
Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.
The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Media use ‘close to saturation point’ in the UK
People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.
YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’
YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.
Facebook on trial: “we made mistakes” on Brexit and Trump campaigns
Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…
YouTube deleted over 8 million ‘bad’ videos in 3 months
YouTube’s first three-monthly “enforcement report” has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work. The Google-owned...World Cup sponsorship trends: Coca-Cola and McDonald’s lead as fans get more ‘brand conscious’
More than half (54%) of World Cup fans are brand-conscious, meaning the opportunity for brands and sponsors is huge worldwide just 2 months before the football tournament kicks off in Russia.
Three quarters of marketers believe culture of measurement is killing creativity
Almost three quarters (72%) of marketers feel that a culture of measurement is killing creativity, according to a new study.
B2B video marketing trends: firms challenge publishers to help them do more
Video is the biggest priority for B2B marketers this year, according to the B2B Video Report released today by LinkedIn, the world’s largest online professional network. Despite this, the industry continues to face challenges around its measurement, the study also found.
Spotify and Hulu strike content partnership
Spotify and Hulu have formed an agreement for the music streaming service to offer select Hulu-owned TV and movie content to its own subscribers.
Social media: and how corporate communications became more complicated
Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.
“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing
Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.
Unilever donates to charity for each Knorr video ad view
Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.
YouTube TrueView ad formats now bought on reach
With greater pressure on effectiveness of media buying, YouTube TrueView skippable short ad formats can now be bought on a reach basis.
Facebook to verify major page owners to fight fake news
Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.
Display advertising continues to be largest driver of digital publisher revenue
Publishers’ total digital revenue has increased by 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising, according to new research.
