Spotify plans $23bn IPO
Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.
Growth of connected TV advertising in Europe [INFOGRAPHIC]
Video advertising delivered over the internet to TV screen will be worth €825m by 2020, with the UK generating the largest revenue and Italy is set for the fastest growth amongst European ‘Big 5’ countries, according to new research.
Ad targeting trends: the rise of ‘Personal Prime Times’
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
Top Winter Olympics brands: Samsung wins (but Red Stripe takes unofficial medal)
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.
The rise of esports: 380m watching this year
Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.
Walmart plans online home shopping platform
Walmart is set to launch an online home shopping experience that will let shoppers discover items based on their style.
Hotwire ‘Reels’ offers clients speedy social video content
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
Matt Damon teams with Stella Artois and Water.org in hidden camera stunt
A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.
35% of Winter Olympics fans are watching online
Winter Olympics fans spend an average of 2 hours 24 minutes a day on social media, and 1 in 5 are watching Facebook Live video content on a monthly basis, according to a new report.
Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’
Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.
Top Facebook videos of 2017: A year in review
2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.
Ad-blocking Millennials ‘happy to pay for content’
Ad block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, according to new research.
video intelligence launches contextual video platform
video intelligence (vi) has launched vi stories – a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in.
Content marketing platform Outbrain goes premium with ‘Sphere’
Content discovery platform Outbrain has unveiled Sphere an audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers, while reducing their reliance on Facebook.
Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
European car search trends: YouTube rules UK but the Spanish click most
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Google takes on Instagram and Snapchat with AMP Stories
Google is testing AMP Stories, letting publishers build mobile friendly collections of images, videos and animations that can be swipe through.
Streaming ‘just a few years from overtaking global pay TV’
Streaming video users will reach 745 million customers around the world within five years, overtaking the declining global pay TV market, according to new research.
Shell creates global music video via Oath digital content deal
Digital content giant Oath has struck a global deal with Mediacom and Shell to take the energy brand’s “Make the Future” campaign into its next phase.
Video advertising trends: The shift from live TV to OTT
The vast majority (85%) of leading pay TV providers, pure-play over-the-top (OTT) providers, content owners, and advertisers believe leveraging third-party data is a strong driver for the adoption of audience-based buying and selling of ads on OTT.
