US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an increase of nearly 25 percent from 2010.
There has been a 6.7% increase in UK publisher revenue from £77.6m in Q3 2016 to £82.8 in Q3 2017, coupled with a boost in industry confidence, according to new research.
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
Netflix has yet to conquer the hearts and minds of the French, coming bottom of a 14-country survey into video streaming habits, according to new research.
A new report has found people’s trust in social media has declined as concerns that platforms are not sufficiently regulated have grown.
Social video service Twitch has struck a partnership with Disney Digital Network to bring exclusive content from four of the largest Disney-managed digital content creators.
Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.
Budweiser Prohibition has launched a new campaign to give alcohol-free beer to the UK this January, to help Brits drink smart this year.
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.
By 2022, 143 million homes are set to use voice remote technology globally, up from from 21.3 million today, according to new research.
YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.
VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.
Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.
Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.
YouTube has released its Rewind video to mark the end of this year, putting together this year’s most popular videos and memes into one seven-minute video.
Hurricane Irma, Meghan Markle and Fidget Spinners were among the most popular global searches of 2017, according to Google.
