Netflix smashes expectations, plans 50% original content next year
Netflix added more new subscribers than expected in the third quarter of this year, gaining 5.3 million subscribers, compared to Wall Street’s estimation of 4.5 million.
Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween
Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.
Online video spend overtakes banner ads for first time
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.
Advertising trade bodies unite to fight ‘annoying ads’
The Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers have come together to tackle four desktop and eight mobile ad units are “annoying, interruptive or obstructive.”
How should businesses use live video? (Infographic)
As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.
“Never trust a clown”: Burger King trolls McDonald’s with ‘IT’ cinema stunt
Burger King pranked cinema goers in Germany this month with an ad that turned the film “IT” into its “longest ad ever” with a punchline that mocked its rival mcDonald’s. See why it’s out video viral of the week below…
Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites
Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.
Coca-Cola sponsors virtual player on FIFA 18
In EA’s latest “FIFA 18” football game Coca-Cola will be promoted through the fictional soccer star Alex Hunter, marking the first attempt at creating a character and attaching a brand and a narrative to them within a blockbuster game.
TV giant FremantleMedia begins video ad push with Spot X
Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.
Google pulls YouTube from Amazon Echo Show: “A broken user experience”
Amazon’s Echo Show has lost its ability to stream videos from YouTube, with both sides blaming the other for the issue.
YouTube boosts personalisation with four new tools for advertisers
Google has released a set of new tools to help advertisers deliver highly personalised ads on YouTube.
TV and streaming: A ‘total video’ content future?
Far from being a dying media form, TV is thriving – but in parallel, online digital content is shifting to be the key focus for advertisers, according to new research.
Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”
Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.
Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”
German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.
Rise of eSports: Level Up Media launches TheGamer.TV
Level Up Media, the eSports and gaming video broadcaster, has announced the launch of its brand new website.
Shutterstock Custom helps brands with content creation
Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.
Google and Facebook dominate UK digital ad market
Google and Facebook will continue to dominate the digital advertising landscape in the UK, according to eMarketer’s latest ad forecast.
London Fashion Week: Premium labels invest big in influencers
Ahead of London Fashion Week, new research shows that premium fashion marketers working at designer labels such as Brit label Burberry are willing to pay far more for influencer posts compared to their fellow marketers in other sectors.
Facebook promises brand safety: keeps ads away from controversial issues
Facebook has launched a number of new tools designed to keep brands away from appearing next to controversial topics discussed on the social network.
Most European retailers see future as a media company
In the wake of an increasing number of brands like Matalan and Iceland launching broadcast-style content offerings, new European has revealed that the vast majority (81%) of European retailers are anticipating a future as media companies.
