State of online video: 34% rise in global online video viewing
Millennial consumers worldwide lead the growing online video consumption, with average global viewership up five hours, 45 minutes per week, according to new research.
Spotify and Hulu team up for $4.99 monthly student package
Spotify has partnered with Hulu to let students in the US get both a premium Spotify subscription and a subscription to Hulu for a combined price of $4.99 a month.
Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months. The study of 600 UK PR and marketing professionals by Takumi found that 39% planned to spend up to...Is Facebook exaggerating ad reach by millions? Report claims census data doesn’t match
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
LinkedIn debuts native adverting tool to help reach beyond the network
LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.
Sport streaming trends: TV still twice as popular as online
Broadcast TV reigns strong for sports, with digital consumers still watch twice as many sports on TV as they do online, according to new data.
More bloggers ‘are turning professional’
More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.
Ministry of Sound revamps website to reflect multimedia transformation
Ministry of Sound recently revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.
YouTube gets major revamp with vertical videos and design overhaul
YouTube has just had its biggest revamp in 12 years, with more mobile viewing features along with a now logo and cleaner design.
Could a video game trailer make you cry? Life is Strange ad celebrates best friends
Square Enix has taken an unusual route to promote its latest video game Life is Strange: Before The Storm with an ad that celebrates the value of best friends (and barely showing the game at all).
Rise of live streaming: Middle East and Africa leads the way in global stats
Live Streaming services such as Periscope and Facebook Live have become hugely popular worldwide, with the Middle East and African region the biggest adopters of the new technology, according to new data.
The augmented worker: Hololens ad showcases industrial future
Visual Design Studio Soluis has worked with Microsoft HoloLens to showcase its “Augmented Worker”, a system that is being developed for the manufacturing and construction industry.
LinkedIn lets users share own videos
LinkedIn has launched a new video feature, letting its 23 million UK members to record, upload and share their own video content on the platform.
YouTube brings breaking news to homepage
YouTube is reportedly rolling out a “Breaking News” section in people’s feeds across all mobile and web platforms, as Google continues to tailor custom content playlists to users logged into Google Accounts.
Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…
Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video
Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below… Swedish agency Forsman & Bodenfors, whose “Live Test Series” for the client...Top 10 burning issues in digital: comScore warns of TV digital divide and programmatic pricing pressure
Digital monitoring firm comScore has published its Top 10 Burning Issues in Digital report providing a perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
Online comedy site gets funding boost and Virgin Atlantic deal
NextUp, the stand up comedy focussed online video on demand platform, has secured a new funding round along with a distribution deal with airline Virgin Atlantic.
End of an era: Amazon shuts down Lovefilm DVD rentals in Europe
Amazon is to close its Lovefilm online DVD rental service, as the retail giant goes streaming-only to take on Netflix.
Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”
Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need – maternity wear for 12-year olds.
