Aug 14, 2017 | Content marketing, E-commerce and E-retailing, Mobile
Music streaming service Soundcloud has survived a recent money scare after securing a $170m (£135m) in investment.
Aug 14, 2017 | Online video
Virtual pay TV operators in the US are making more than twice the revenue of traditional pay TV operators per channel per month, according to new research.
Aug 11, 2017 | Content marketing, Online advertising, Online video
Ahead of the Premier League kick off this weekend, Yahoo Sport is launching online football series “For The Win”, hosted by sports presenter Colin Murray and former Man U. and Aston Villa striker Dion Dublin.
Aug 11, 2017 | Content marketing, Mobile, Online advertising, Regulation
Google has launched a new initiative to help reduce annoying advertisements online, by telling websites if they serve ads that people tend to find annoying.
Aug 11, 2017 | Online video
The majority of consumers subscribed to a TV package that includes sport would likely cancel or switch their contract if their provider lost broadcasting rights, according to new research.
Aug 10, 2017 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook is launching a new platform which will see the the social network pitted against the likes of Amazon and YouTube.
Aug 10, 2017 | E-commerce and E-retailing, Online video
Media giant Walt Disney, owners of the Star wars and Marvel franchises, plans to start its own online streaming services in the US, ending its current deal with Netflix.
Aug 10, 2017 | Online video
YouTube is rolling out a new in-app direct messaging feature, similar to one found in Instagram.
Aug 9, 2017 | Facebook marketing, Mobile, Online advertising, Online video, UK
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
Aug 9, 2017 | CPG, FMCG digital marketing food and beverages, Online video
Pinterest has opened up its Promoted Video with Autoplay to all advertisers, after running a successful test phase.
Aug 2, 2017 | Content marketing, Online video, Social media
UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research. The study, by Rakuten Marketing, found that the majority of marketers express...
Jul 31, 2017 | Online video
The Adobe Flash plug-in, once the technology powering the many games and videos of the early internet, is to be phased out by 2020. As an animation platform it allowed for the creation of clickable games and videos on places like YouTube, and in so doing helped create...
Jul 24, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research. The data, from the Internet Advertising Bureau UK / PwC Digital, found...
Jul 20, 2017 | Online advertising, Online video, Viral and buyrals
British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below… The tongue and cheek video sees various stars ‘audition’ for a role in...
Jul 19, 2017 | Mobile, Online advertising, Online video
Video ads can last longer than 90 seconds, provided they are engaging, according to a new report that aims to dispel some popular video ad myths. TwentyThree, a Copenhagen and San Francisco-based video marketing platform, has put together a data report entitled ‘State...
Jul 18, 2017 | Content marketing, E-commerce and E-retailing, Online video
Netflix now has more subscribers outside the US than in its home market, helping the online video service outstrip expectations for audience growth for the second quarter of 2017. Netflix’s subscriber numbers grew by 5.2 million in the three months ended June...
Jul 18, 2017 | Content marketing
In a survey of 82 to 94-year-olds, SPF Connect, a charity-funded project to bring senior citizens online, discovered that a staggering 66% of their clients had never touched a computer before. However, with the aid of the project’s specially developed software,...
Jul 14, 2017 | Australia and New Zealand, Online advertising, Online video, Viral and buyrals
Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below… The Alice In Wonderland-inspired film features Hollywood stars Cuba Gooding Jr...
Jul 12, 2017 | Online video, Viral and buyrals
Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats. Psy’s ‘Gangnam Style’ is no longer the most-watched video on YouTube, after spending five...
Jul 11, 2017 | Content marketing, Regulation
Reports of ‘fake news’ have impacted consumer confidence, with the public growing increasingly sceptical of whether news is factually correct, according to new research. The study from Newsflare reveals the current level of mistrust for the UK media, with findings...
