Apr 27, 2017 | Online video
On average, distracted working people watch 23 mins of video, around 5% of their average working day, according to new research. We have witnessed an evolution in the way people view video. One of the key changes has been the ability to access and view video anywhere...
Apr 26, 2017 | Content marketing, Online advertising, Online video, UK
Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo. Channel 4 gets this information from users’ All 4 account details. Viewers can opt out of seeing them if they feel...
Apr 25, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers’ lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.
Apr 25, 2017 | Content marketing
Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence. This is the publisher’s first significant reimagining of the branding and site in its 12-year history, marking a new day for...
Apr 25, 2017 | Content marketing
A huge 80% of consumers forget the majority of information from branded content after only three days, and over half can’t recall a single detail, according to new research. The study, from online presentation firm Prezi in partnership with cognitive neuroscientist...
Apr 24, 2017 | CPG, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands. Evaus is simply ‘Suave’...
Apr 19, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Search engine marketing, Social media, Viral and buyrals
McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead. The TV commercial for McDonald’s, featuring the actress Mindy Kaling, does not appear on the company’s...
Apr 19, 2017 | Online advertising, Online video, UK
Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook. The media rivals are currently in advanced discussions over a partnership could see Virgin Media join...
Apr 18, 2017 | Mobile, Online video, Social media, Viral and buyrals
Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion. The short advert aired on US TV last week on networks...
Apr 13, 2017 | Online advertising, Online video, Social media, Viral and buyrals
Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home. Each category will recognise the top ten superstars from each of those categories. Key findings from the...
Apr 12, 2017 | Content marketing
UK marketers are struggling to understand how to best spend their growing content marketing budgets and can’t find skilled people to deliver an effective plan. The finding come from The State of Content Marketing survey launched, exclusively to senior marketers...
Apr 11, 2017 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for free chicken nuggets for a year. It began last week on April 6th, when Carter...
Apr 11, 2017 | Marketing through gaming, Online advertising, Online video, Social media
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out. The promise of immersive storytelling with 360 video has led...
Apr 10, 2017 | Marketing through gaming, Online video
UK-based streaming service TVPlayer is now available to download on Xbox One and Xbox One S games consoles. Xbox users now have access to 100+ TV channels, on demand and live – with no contract and on any device within the TVPlayer app. The TVPlayer Plus service...
Apr 7, 2017 | Online advertising, Online video, Regulation
YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos. The move came with YouTube striving to derail an ad boycott started by companies worried their brands might...
Apr 7, 2017 | Online video
YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager. After just one day the team’s YouTube channel has generated 10,000+ subscribers Rebel FC aims to disrupt the existing...
Apr 7, 2017 | Online advertising, Online video
A survey of 350 small business owners and managers shows optimistic revenue expectations, growing digital marketing budgets, and trends in social media, SEO, video, augmented reality, virtual reality, and more. Amid a widely reported sense of optimism, 59% of small...
Apr 5, 2017 | Online video
Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model. New albums from some Universal Music artists will be available only to premium...
Apr 5, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...
Apr 5, 2017 | Content marketing, Online advertising, Regulation
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads. The group of 24 regional publishers, including Johnston Press, Newsquest and...
