Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | Online video
Video viewability showed significant improvement last year so far, increasing from 40% to 58.2%, while the completion rate in view also rose, according to new research. The latest Integral Ad Science Media Quality Report highlights brand safety, ad fraud, and...
Mar 31, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below… Burger King and agency Buzzman teamed up with experts to reproduce the iconic flavor of the Whopper...
Mar 31, 2017 | Content marketing
Britain is becoming less trusting and beginning to question news outlets, as a consequence, we are changing our paper preference, according to new research. The Hitwise study, based on 3 million online UK consumers, reflects the shift in the British public’s media...
Mar 27, 2017 | Content marketing
Growth forecasts for UK digital publishers have increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue. The latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the...
Mar 22, 2017 | Content marketing, Facebook marketing, Regulation
Facebook has launched a new feature designed to discourage users form sharing false or “disputed” news. The new tool works by sending a pop-up window to mobile and desktop users they attempted to share articles on Facebook that were deemed inaccurate by...
Mar 22, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy. The study involved 149 ads across 35 brands and 22,334 people in six countries. Realeyes measured how...
Mar 21, 2017 | Content marketing, CPG, E-commerce and E-retailing, Mobile, Online advertising, Online video
Adidas is reportedly moving more of its ad budget away from TV and into digital channels, and is looking to quadruple its online sales by 2020, according to the company’s chief executive Kasper Rorsted. In an interview, Rorsted explained the sportswear company is...
Mar 21, 2017 | Content marketing, Regulation
Premium media brands outperform all advertising industry benchmarks against desktop display, video and mobile – with lifts of up to 92% in some instances, according to new research. (Photo: Emma Winchurch-Beale, International Sales Director at The Washington...
Mar 17, 2017 | Online video
ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing. The YouTube-based TV series that features popular British beauty and fashion blogger, Patricia Bright, with a cast of other top...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Content marketing, Online advertising, Online video
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research. The study new figures from Thinkbox, also indicates that this number is much lower for younger adults aged...
Mar 15, 2017 | Content marketing, Online advertising, Online video, Viral and buyrals
Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign....
Mar 15, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results. Avocados From Mexico is the only Super...
Mar 10, 2017 | Online video, USA
More US households now have the Netflix streaming service than a digital video recorder, according to a recent study. The study, from Leichtman Research, indicates that 54% of U.S. adults said they have Netflix in their household, while 53% have a DVR. The findings...
Mar 9, 2017 | Mobile, Online advertising, Online video, UK
The amount spent on mobile ads in the UK is forecast to reach nearly £7bn this year, accounting for 36.6% of the UK’s media ad investment by the close of the year, according to new research. The data, from eMarketer’s latest UK ad spending forecast, indicate that...
Mar 8, 2017 | Mobile, Online video, Social media, Viral and buyrals
Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings. The film was created using case-studies from boys that suffer...
Mar 7, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising
Coca-Cola is testing how AI can be used for content creation, swapping human creators with software. Mariano Bosaz, global senior digital director at Coca-Cola, made the announcement at last week’s Mobile World Congress. Speaking to AdWeek, Bosaz said: “Content...
Mar 6, 2017 | Mobile, Online advertising, Online video
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with robots, AI and old school Nokia’s stealing the show. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for...
Mar 2, 2017 | E-commerce and E-retailing, Online video
YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels. The service, called YouTube TV, will cost $35 a month for six accounts. More than 40 networks including Walt Disney...
