Jan 26, 2017 | Content marketing, Mobile
Google has made available a number of applications as Instant Apps, using lightweight software that loads with a URL tap and installs on the go. Google has recently announced that several Android applications are ready as Instant Apps. Although “thousands of...
Jan 25, 2017 | Australia and New Zealand, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience. Titled ‘End BBQ Neglect’ the campaign is aiming to revitalise the product. Zoo Group ECD, Paul Bruce says he feels that it “moves away from...
Jan 25, 2017 | Facebook marketing, Online advertising, Online video, Viral and buyrals
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process. In footage uploaded to Facebook on Tuesday,...
Jan 24, 2017 | Online video
YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis. The feature has been tested since May 2015, and the new addition is only available in Canada, which has proved to be a...
Jan 20, 2017 | Online advertising, Online video, Viral and buyrals
Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’. Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘steop-change’. Dubbed #FoodDancing, the TV...
Jan 19, 2017 | Online advertising, Online video, Viral and buyrals
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views and percentage of...
Jan 18, 2017 | Social media, Twitter marketing, Viral and buyrals
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app. Twitter is now encouraging users to download their archived clips before the app is transformed into another sharing tool. Vine will be revamped into...
Jan 18, 2017 | Facebook marketing, Marketing through gaming, Social media, Viral and buyrals
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research. When Facebook rolled out its 360 videos in News Feed in 2015, it did so with the aim to “connect...
Jan 17, 2017 | Online video
HowNow, a live video learning platform has launched, letting users take educational and lifestyle classes including, music, bookkeeping, cooking, painting and many more. The platform is launching with more than 300 experts in 12 different countries, across 4...
Jan 16, 2017 | Content marketing, Online advertising, Online video
YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams. The tool, dubbed ‘Super Chat’, lets anyone watching a live-stream on YouTube buy a highlighted message that will make their...
Jan 16, 2017 | Online advertising, Online video, Viral and buyrals
Food maker Johnsonville is launching a new content marketing campaign dubbed ‘The Sausage Dome’; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees. College GameDay (branded as ESPN College...
Jan 9, 2017 | Content marketing, Online advertising
Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a “broken” ad-based revenue system. The move will see the platform, often used by high-profile industry members, change its...
Jan 9, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Orangina has launched a fun and novel experience to encourage consumers to shake their can for a mixed drink. At the beginning of December at La Defense and Lille Europe, passers-by were able to discover a surprising Orangina dispenser during 48 hours. With each coin,...
Jan 6, 2017 | Content marketing, Social media
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016. Unilad has become well known on social media for its humorous fan-sourced...
Jan 5, 2017 | Online advertising, Online video, Viral and buyrals
To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology. The nomadic herders of Mongolia and the Maasai people of East Africa...
Jan 3, 2017 | Online advertising, Online video
Streaming content to mobile devices is worth $220m to advertisers, with much of it linked to “moods and moments” according to new research. The findings form part of a a multi-year data and research partnership between GroupM parent WPP and Spotify. It...
Dec 21, 2016 | Facebook marketing, Online advertising, Online video, Social media
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic. 2016 was the year live streaming via Facebook Live really kicked off....
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
Dec 19, 2016 | Facebook marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Google and Facebook will take more than 70% of all money spent on display advertising online in the UK by 2020, according to new research. The study, from OC&C Strategy Consultants, suggesting the firms will soon account for about three-quarters of the £18.4bn...
Dec 16, 2016 | Online advertising, Online video
Deezer has struck a deal with Manchester United, offering fans playlists from their favourite football stars. The two-year deal with the Premier League club will see Deezer become its official music partner. As part of the agreement Deezer will collaborate with the...
