Nov 23, 2016 | FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash. The four-minute video shows the collision of three cars, with viewers able to see it from 360 degrees. Unlike some VR apps which put people in charge of the...
Nov 22, 2016 | Online video
Bringing the human body to life as a rock band, international healthcare group Bupa has launched a video led campaign to encourage young people aged 25 to 35 to stay healthy and perform at their best with key lifestyle tips through its Health Assessment service....
Nov 21, 2016 | Online advertising, Social media, Viral and buyrals
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail’s backfiring April Fool’s joke, there were plenty of mistakes from companies that should know better....
Nov 21, 2016 | Online advertising, Online video, Viral and buyrals
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below… The ad explores the shattering idea of Santa having dementia and forgetting to deliver all of his...
Nov 18, 2016 | Online video
Amazon has premiered the first episode of ‘The Grand Tour’, the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze. The new motoring show from Jeremy Clarkson, James May and Richard Hammond has...
Nov 18, 2016 | Online video
John Lewis’ “Buster the Boxer” ad is more emotionally engaging than the previous five editions and all other ads from the retailer, according to new research. The results, from ad tech firm RealEyes, are based on facial recognition technology which measured people’s...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 17, 2016 | Content marketing, Online advertising, Online video, Viral and buyrals
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research. AOL’s ‘Short Form Video – A Consumer Perspective’ survey of over 1,000...
Nov 16, 2016 | Online video, Viral and buyrals
Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season. The new campaign appropriately titled, “Keep Them Busy,” reminds cat owners to keep their felines occupied and treat them this...
Nov 16, 2016 | Online advertising, Online video, Viral and buyrals
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums. The annual poll from parenting site ChannelMum.com found over a third more mums rated the ad as their favourite than previous...
Nov 15, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week...
Nov 15, 2016 | Online advertising, Online video
Adobe has entered into a definitive agreement to acquire TubeMogul for approximately $540 million net of debt and cash. TubeMogul is a leader in video advertising, with a single platform that enables brands and agencies to plan and buy video advertising across...
Nov 14, 2016 | Content marketing, Marketing through gaming
In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini. Case Study Summary...
Nov 11, 2016 | Content marketing, Facebook marketing, Regulation
Mark Zuckerberg has hit back against claims that soical media filtering helped Donald Trump win the US Presidential election, by tailoring personal newsfeeds to fit the views of users, rather then suggesting opposing perspectives. Facing criticism that fake news on...
Nov 10, 2016 | China, Online video, Viral and buyrals
Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process. Case study summary •...
Nov 10, 2016 | Australia and New Zealand, Marketing through gaming, Online advertising, Online video, Viral and buyrals
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR...
Nov 10, 2016 | Online video, Viral and buyrals
In its Super Bowl debut back in February 2016, Pokemon scored big on YouTube and pre-game hype, paving the way for its hugely popular Pokemon Go! augmented reality game. Ahead of the big game, an extended version of the spot premiered on YouTube, and it makes the case...
Nov 10, 2016 | Online video
To mark the 2016 Super Bowl, Coke teamed up with Marvel to create a fun super- hero mash-up- pitching Ant Man against the Hulk. The commercial starts inside Dr. Bruce Banner’s lab where a shrunken Ant-Man runs off with the last Coke from the office fridge. Banner is...
Nov 10, 2016 | Online video
To mark its sponsorship status for the 2016 Rio Olympics, Samsung told the emotionally powerful story South Sudanese 400m runner Margret Rumat Rumat Hassan- getting 22m YouTube views in the process. The 19-year-old was the first representative for the country after...
