Nov 10, 2016 | Marketing through gaming, Online video, Viral and buyrals
The John Lewis Christmas advert has become a major milestone in the festive calender, and this year the UK department store premiered its video on YouTube- a feel good tale starring a boxer dog called Buster. Fans have been second-guessing the plot of the two-minute...
Nov 10, 2016 | Online video
YouTube is launching a new 4K platform which offers richer colors and deeper blacks, and now YouTube supports the technology. In a blog post, YouTube said that it supports HDR for all video types such as HD, 4K, live, 3D, and 360°. Viewing HDR requires a compatible...
Nov 9, 2016 | Online advertising, Online video, Social media, Viral and buyrals
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the...
Nov 9, 2016 | Online advertising, Online video
Volvo’s FMX truck is the toughest they’ve ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process. Case study summary • Volvo follows up previous stunts with a...
Nov 9, 2016 | Online video, Viral and buyrals
Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste. Case study summary • Toyota USA created 100,000...
Nov 9, 2016 | Brazil, Mobile, Online video
When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause. Case study summary • Brazil agency promotes work...
Nov 9, 2016 | Content marketing, India, Online advertising
Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email...
Nov 9, 2016 | Content marketing, Social media
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales. For many, tomorrow’s John Lewis’ Christmas ad (teased in the image above)...
Nov 9, 2016 | Online advertising, Online video, Viral and buyrals
Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father’s advice in person can be- getting 6 million YouTube views in the...
Nov 9, 2016 | Online video, Viral and buyrals
This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become on eof the viral videos of the year. Case study...
Nov 8, 2016 | Content marketing, Online video
YouTube has launched a campaign highlighting 18 of its biggest stars in its UK creator community. Dubbed #MadeForYou, the campaign celebrates creators whose channels range from science to spoken word poetry. The campaign also serves to signify that close to 200...
Nov 7, 2016 | Online video, Viral and buyrals
A student’s video coursework has been mistaken for this year’s John Lewis Christmas advert, getting received almost 500,000 views after it was uploaded to YouTube earlier this year. The student’s video, entitled The Snowglobe, was created in just two...
Nov 7, 2016 | CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors. See why it’s out viral of the week below… The “Real Beauty Beats” ad, created by Portuguese...
Nov 7, 2016 | Content marketing, E-commerce and E-retailing
NowDiscover GmbH, a new content recommendation engine built to bridge the gap between video content and ecommerce and retail, has gone live. Following customer trials and team expansion, the platform which tailors video content into product websites to increase sales,...
Nov 4, 2016 | CPG, Online video, Viral and buyrals
This week saw a historic event in the world of baseball: the Chicago Cubs won the World Series for the first time in 108 years. Nike marked the occasion with the emotional video as that amassed 1 million YouTube views in less than a day. The win is a major milestone...
Nov 4, 2016 | Online video, Viral and buyrals
The 2016 US election has been a particularly divisive affair- but is there anything that Trump and Hilary supporters can agree on? This heart-warming video from Pedigree used hidden cameras to show how dogs can bring people together. The ‘social experiment’ ad from...
Nov 2, 2016 | Online video
Finnish business insurer, LähiTapiola, has teamed up with YouTube star, Lauri Vuohensilta of the Hydraulic Press Channel, for an explosive new video. Lauri, who has over 1.5 million YouTube followers worldwide, is famous for his videos which see him crush random...
Nov 1, 2016 | Online video
Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research. The study, from Global Web Index, indicates that widespread account sharing and free trials mean that...
Oct 31, 2016 | Online video
The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV. The audio-visual landscape is changing when analysed from a young adult’s perspective (15-34...
Oct 25, 2016 | Content marketing, Online advertising
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content. The solution provides an end-to-end product for content producers...
