Oct 24, 2016 | Online video
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service. The service will use Kantar Media’s return path data (RPD) audience measurement technology to collect data from its 4...
Oct 21, 2016 | Content marketing, CPG, Online advertising, Online video
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice. The new ‘Best for Baby’ channel is a dedicated video channel aimed at providing new parents a holistic guide on baby...
Oct 17, 2016 | Online video
Cinematic virtual reality firm Jaunt has struck a content deal with investor Sky that will see it launch a Sky World section within the Jaunt app. Sky World will host a selection of Sky’s news, sports and cinematic VR content. In return, Sky will showcase four Jaunt...
Oct 12, 2016 | Content marketing, Online video, Social media
McDonald’s has closed down a youth-focused YouTube campaign, dubbed “Channel Us”, after failing to generate enough interest. McDonald's Channel Us Trailer from Drum on Vimeo. The move puts into question the effect of so-called “influencer marketing” as a...
Oct 7, 2016 | Content marketing, Online video
The first sign that the U.S. video streaming market is approaching saturation is revealed in a new forecast which shows the growth rate slowing for the first time. The study, from research and consulting firm, Strategy Analytics, is based on U.S. consumers spend of...
Oct 6, 2016 | CPG, Online advertising, Online video, Viral and buyrals
In honor of Blindness Awareness Month, Pedigree has released a new video, “Dark to Light,” which tells the story of Liz Oleksa, a single mother whose eyesight suddenly deteriorated one day, leaving her blind. The video highlights how her guide dog, Brice, changed her...
Oct 4, 2016 | Online video
Millennials spend 25 minutes more each day watching web TV than Gen X and four times as many as baby boomers. The data, from Global Web Index, indicates that Millennials remain at the forefront on online TV consumption, with this trend-setting group spending an...
Oct 4, 2016 | Online advertising, Online video, Social media
Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and engage with customers...
Oct 4, 2016 | Content marketing, Social media
Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below… Jarlsberg invites foodies and movie fans to guess which famous...
Oct 3, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation. The move was revealed by a jobs post on LinkedIn searching for global directors to lead two new content teams. The business is...
Oct 3, 2016 | Content marketing, E-commerce and E-retailing, Social media
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week. Fashion magazine Vogue courted controversy last week after it published an article naming...
Sep 29, 2016 | Online video
Adobe has unveiled a new advert this week, which makes light of the bad customer experiences many people face as a result of poor cross-channel marketing. See why it’s our video viral of the week below… Entitled ‘Secret Agent’, this new advert features a bond-style...
Sep 29, 2016 | Content marketing
Amid the uncertainty surrounding Brexit, more than half of UK publishers reported positive growth this quarter compared to Q2 2015, according to new research. Latest figures from the Digital Publishers Revenue Index (DPRI) – a quarterly report of UK publishers from...
Sep 28, 2016 | Content marketing, Mobile, Online advertising, Online video
Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study. The report, “Storytelling: The Current State of Branded Content,” conducted in partnership with Forbes and S.I. Newhouse School of...
Sep 26, 2016 | Online video, Social media
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers. The error affected a Facebook metric called “average duration of video...
Sep 26, 2016 | Online advertising, Online video, Twitter marketing, Viral and buyrals
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope. The first...
Sep 23, 2016 | Content marketing, Viral and buyrals
Mastercard told a story about how the firm helped people in the UAE deliver meals (starting from a mall in Dubai) to underprivileged and displaced children across the Middle East. The crisis in the Middle East has led to many displaced families along with many more...
Sep 22, 2016 | Content marketing
Digital agency CHC Digital has launched London’s first free paper dedicated exclusively to all things tech called Faraday Tech News. The quarterly print magazine which will be handed out for free in places where London’s technorati congregate. Harrison Williams,...
Sep 22, 2016 | Online advertising, Online video
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research. The findings, from Collective’s 2016 UK Online Video Advertising Market Report, indicates that as the UK online video advertising market...
Sep 21, 2016 | Online video
The IMRG Capgemini eRetail Sales Index has revealed that the long awaited heatwave that much of the UK experienced last month, as well as the hottest August day in three years, is likely to have contributed significantly to the strong performance of the Index. Last...
