Aug 12, 2016 | Online advertising, Online video, Regulation, Social media
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements. In the first case, the CMA has...
Aug 12, 2016 | Content marketing
Arianna Huffington, the founder of online news site the Huffington Post, has stepped down as Editor in Chief to focus on her new venture, a health-and-wellness start-up called Thrive Global. She helped found the Huffington Post one of the pioneers in online-only...
Aug 12, 2016 | Content marketing, Online advertising, Online video
Brands and marketers need to be increasingly creative when it comes to video, with self-made content proving more effective than pre-rolls, according to new research. The study, from Nielsen, identifies the rise of branded content, such as how-to videos or short film...
Aug 11, 2016 | Online advertising, Online video, Viral and buyrals
This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below… The ad, created by The Martin Agency from American...
Aug 9, 2016 | Content marketing, Regulation, Social media
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands. Under the new rules, creators on the mobile-based social network are beginning to mark branded content with...
Aug 8, 2016 | Content marketing, Social media
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games. Olympic gold winning vaults 1956 vs 2012 @MarcPDumont @vgr pic.twitter.com/QoHv1H3IFc— Adam Khan (@Khanoisseur)...
Aug 5, 2016 | Online video
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research. With the Olympics due to start on Friday 5th August, new research...
Aug 5, 2016 | Mobile, Online advertising, Online video
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study. Adobe Digital Insights: Rio Olympics 2016 And European Athlete Insights from Adobe The analysis, using...
Aug 4, 2016 | Online advertising, Online video, Viral and buyrals
Olympic sponsors’ ads have already received the equivalent of over 400 years worth of watch time on YouTube so far, even before the event starts this Friday, according to new research. The study, from YouTube, also features a list of top trending ads that offers...
Aug 4, 2016 | Content marketing, E-commerce and E-retailing
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy. The research, from Amaze, is based on its latest white paper on content...
Aug 3, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting. The social network has been keen to get publishers on board its Live service...
Jul 22, 2016 | Content marketing, Online video
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events. Key findings from the study of more than 5,000 Brits include: • 75% will look...
Jul 18, 2016 | Online video
Can VR help people overcome their fear of spiders? Samsung wanted to find out with this new VR experiment. See why it’s our viral of the week below… A study conducted by Samsung Nordic showed that 25% of every person in the Nordics is afraid of spiders. In...
Jul 18, 2016 | Online advertising, Online video
Google has revealed the latest viewability stats for its video ad formats, claiming that it is outperfoming the industry by 93% compared to 66% from the rest of the web. Viewability is a relatively new online advertising metric that aims to track only impressions that...
Jul 14, 2016 | E-commerce and E-retailing, Online advertising, Online video, Search engine marketing
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads. The new ad format is designed for broader shopping search terms like “women’s athletic...
Jul 12, 2016 | Online video
YouTube us panning an online TV platform in partnership with US networks ESPN, ABC, and CBS, according to a news report. The Information reports that deals ESPN, ABC, and CBS are “firmly expected” to be available through the service. Bloomberg previously...
Jul 12, 2016 | Online video, Viral and buyrals
Samsung has launched a new video camapgin to promote its new TabPro S hybrisd laptop, recruiting popular food blogger Jack Monroe. The campaign aims to capture the different ways the tablet PC can be used by real people. Created by Cheil UK, the campaign is themed...
Jul 11, 2016 | Digital marketing skills, Email marketing, Online advertising, Social media, Viral and buyrals
Microsoft’s latest attempt to recruit the next generation of engineering talent has backfired, as its rather awkward attempts at ‘Millennial speak’ have been roundly mocked on social media. The email went viral after it was shared by Twitter user...
Jul 8, 2016 | Mobile, Online video, Social media
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne. Among the 64% of second-screeners, online activity unrelated to the Olympics...
Jul 8, 2016 | Content marketing
Content marketing is playing an ever more important part in the marketing mix, but how can it enhance customer experience? This new white paper from Amaze offers five steps to get the most out of content marketing. This best practice guide “unlocking content strategy...
