Jun 14, 2016 | Online advertising, Online video, Social media
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research. A new report reveals that a fresh approach is needed in the development of advertising and creative...
Jun 13, 2016 | CPG, Facebook marketing, Online advertising, Online video, Viral and buyrals
Kleenex has continued its ‘someone needs someone’ ad campaign with this heart-warming Facebook video ad showing one 11-year old girl’s dedication towards helping dogs find homes. See why it’s our viral of the week below… This video is part of the larger “Someone Needs...
Jun 9, 2016 | Content marketing, Mobile, Social media
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online. The Discovery channels work as mini mobile magazines, with animations,...
Jun 8, 2016 | Content marketing, Online advertising
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump. BuzzFeed’s stand is bound to be controversial as news sites and...
Jun 7, 2016 | Online advertising, Online video
YouTube is no longer just a website- it’s an industry. This infographic from We Are Top offers a guide on building a successful YouTube channel from the scratch. The popularity of Youtuber’s is growing and everyone wants to be as famous as their favourite...
Jun 7, 2016 | Online advertising, Online video, Regulation
The UK’s Joint Industry Committee for Web Standards (JICWEBS) – the independent body that defines best practice and standards for online ad trading – has announced the next stage in the move to address online viewability. JICWEBS has produced recommended guidelines...
Jun 6, 2016 | Content marketing, Facebook marketing, Social media
UK Prime Minister David Cameron is to appear in BuzzFeed’s EU referendum event, which will be streamed using Facebook Live on June 10th. The Facebook Live “townhall” discussion will be moderated by editors from Buzzfeed and hosted on the...
Jun 6, 2016 | Content marketing
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control. The move takes the concept of native content (sponsored posts that look just like regular articles) to the...
Jun 2, 2016 | China, Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Facebook marketing, India, Latin America, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker. Every year, Meeker’s State of the Internet presentation is used as an industry...
May 31, 2016 | Content marketing
Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print. Swipe magazine aims to stand out from competition by offering “the best of the internet in print”. Swipe Magazine...
May 31, 2016 | Online video, Viral and buyrals
Mastercard has used its official 2016 UEFA Champions League 2016 sponsor status to launch a Priceless Surprise video featuring Juventus player Gianluigi Buffon and “his most devoted fan”. See why it’s our video viral of the week below… The Italian fan with...
May 27, 2016 | Online video
BT Sport is making the 2016 UEFA Champions League final the “most social sports broadcast ever” by live-streaming the match on YouTube and as a Snapchat Live story. The all-Spanish final between Real Madrid and Atletico Madrid is being shown live on BT Sport,...
May 26, 2016 | Online video
Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments. The company said it had 89 million users by the end of 2015 – up from 60 million a year earlier – with 28 million of those...
May 26, 2016 | Online video
The US market for video streaming is slowing for the first time, signaling saturation, according to new research. The forecast from Strategy Analytics shows the growth rate slowing for the first time. Based on US consumers spend of $6.62 billion on video streaming...
May 25, 2016 | Content marketing, Digital marketing skills
Vice Media has become the latest news putlet to layoff staff, following the likes of Mashable and Buzzfeed as upcoming digital media publications struggle to turn a profit in an increasingly saturated market. All of UK @vicenews editorial team, plus the only two...
May 25, 2016 | CPG, FMCG digital marketing food and beverages, Online video
Red Bull is partnering Go Pro in a deal that will see the energy drink brand use the POV camera at more than 1,800 Red Bull events in the next few years. The multi-year, global partnership which will include content production, distribution, cross-promotion and...
May 23, 2016 | CPG, Facebook marketing, Social media, Viral and buyrals
Last week, a mother’s video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl’s, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react...
May 23, 2016 | Content marketing, Facebook marketing, Social media
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post. In which Scott Disick copied and pasted the email from the skinny tea...
May 23, 2016 | Online video, Viral and buyrals
With Snapchat set to revive MTV’s Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent. 50 Cent has most recently made headlines for going into debt having to file for bankruptcy, has teamed up with a travel site to parody both the...
May 18, 2016 | Content marketing
Google’s AI has been set loose on 11,000 unpublished books, including 3,000 steamy romance titles, in a bid to produce more naturalistic sounding vocabulary. As a result, the machine produced some surprisingly abstract and melancholy poetry. In an unpublished paper...
