May 17, 2016 | CPG, Mobile, Online advertising, Online video, Social media
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. The ‘Pants Off’ programme marks MTV’s first series created specifically for the app. Scheduled over 8 weeks, the series explores sex and relationships and will takeover...
May 17, 2016 | Online video, Viral and buyrals
In Italy, ‘Umarells’ is the name given to retirees who like to spend their days observing and commenting on the ongoing work in the various construction sites. Burger King decided to make use of them in this new viral campaign… Every day hundreds of people...
May 16, 2016 | Online video
The BBC and ITV are teaming up to launch a Netflix-style paid streaming service, after a UK government review. First rumoured months ago, the service is believed to have been giving the working title ‘Britflix’, and will see the two rivals collaborate to...
May 16, 2016 | Content marketing
Berkshire Hathaway’s Warren Buffett is backing a consortium that is bidding for Yahoo’s Internet assets, according to a news report. Reuters is reporting that Buffet, on behalf of the investment group, has pledged his wealth to a potential bid. There has been a raft...
May 13, 2016 | CPG, FMCG digital marketing food and beverages, Online video, Unilever - Research, tips and news for marketers
Unilever’s Magnum is partnering with Shazam to add a novel interactive dimension to the ice-cream brand’s latest global campaign. The partnership will be used to promote the launch of a new range of premium ice creams, Magnum Double. The whole campaign will be...
May 13, 2016 | Content marketing, Mobile
This week’s New Yorker magazine features an augmented reality cover to tie in with its ‘innovators’ issue. The cover, designed by Christoph Niemann, comes to life through augmented reality, along with inside-cover Qualcomm ads. The cover’s augmented reality features...
May 13, 2016 | Mobile, Online video, Social media
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform. Broadcast from a bird's eye view with drones! Available on iOS soon.https://t.co/J3GfdW4JRX— Periscope (@periscopeco) May 9, 2016 The move follows the...
May 12, 2016 | Online video
After months of speculation, Amazon has finally revealed the name of the motoring show from Jeremy Clarkson, James May and Richard Hammond. pic.twitter.com/pphwLmqKFt— The Grand Tour (@thegrandtour) May 11, 2016 The former BBC Top Gear trio signed for Amazon...
May 10, 2016 | Online video
Spotify is taking on Apple’s iTunes with a major new push into video, with 12 new series dedicated to pop culture. The new original content from Swedish media streaming firm will consist of episodes up to 15 minutes long. Each episode will be available to...
May 10, 2016 | Online advertising, Online video, Social media
Periscope has launched a new feature which lets users keep their streamed video for more than 24 hours. Working on supporting broadcasts beyond 24h! Starting now, you can use our public beta by using #save in your title! https://t.co/LsjqsSib7v— Periscope TV...
May 9, 2016 | CPG, Online advertising, Online video, Viral and buyrals
Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below… The Catterbox collar was developed by...
May 6, 2016 | Online advertising, Online video
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below…. The...
May 6, 2016 | Online advertising, Online video
Yospace has partnered with video inventory management platform SpotX to enable personally targeted adverts when live TV is viewed online. The partnership opens up ad spots in live TV ad breaks that were previously impossible to monetise when viewed online. Replacement...
May 5, 2016 | Mobile, Online advertising, Online video, Social media
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format. The new video carousel ads let advertisers display three to five videos or images at a time that users can toggle from...
May 5, 2016 | Online video
Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns. Launched as part of the broadcaster’s Year of Disability, the Superhumans Wanted prize will...
May 4, 2016 | Content marketing, Online advertising
Adblock Plus has joined up with Flattr to create “Flattr Plus,” a system for web users who want to pay online content creators. Under the new scheme, users set a monthly budget to pay for content around the Web, such as thier favourite bloggers, musicians,...
Apr 28, 2016 | Content marketing, Online advertising
Millward Brown and Kantar Worldpanel have struck a partnership in the UK to help brands simultaneously evaluate both brand and sales performance delivered by their digital marketing campaigns. The partnership includes Millward Brown’s Brand Lift Insights solution and...
Apr 27, 2016 | Mobile, Online advertising, Online video
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach. The new format will complement YouTube’s flagship product, TrueView ads, to help brands reinforce the message or...
Apr 27, 2016 | Content marketing
Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”. Previously, the eSign service — built on Adobe’s 2011 acquisition of EchoSign — needed...
Apr 26, 2016 | Content marketing
AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor. With a presence in the United States, Canada and China, MAKERS will feature content from trailblazing British women...
