Apr 26, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video
Unilever brand Knorr has created an interactive digital tool that lets users figure out their flavour preferences, and used it to match up strangers on a first date to see if a shared passion for certain tastes would create chemistry. See why it’s our video...
Apr 26, 2016 | CPG, Online video, Viral and buyrals
Alessandra Ferri was the youngest ever principal dancer at The Royal Ballet. Thirty three years later, she is now dancing with her younger self thanks to hologram technology in a new ad for No.7. The ad, created by Musion Events, a brings one of the world’s most...
Apr 26, 2016 | Online video
Karaoke technology firm Sunfly is marking its 25th Anniversary with the launch of streaming service which will allow every household in the UK to access its karaoke library through their tablets, laptops, smart phones and TVs. Sunfly is pitching the app as a ‘seismic...
Apr 25, 2016 | CPG, Online advertising, Online video
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’. The club’s players appeared to take to the field before...
Apr 21, 2016 | Online advertising, Online video, Viral and buyrals
More than three-quarters (77%) of campaigns on YouTube have “a higher return on investment than TV”, according to new research. The Google-owned video site carried out a “meta-analysis” of 56 case studies across eight countries that “shows how...
Apr 20, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a...
Apr 20, 2016 | Marketing through gaming, Online video, Social media
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map. The video let viewers peek in every direction at the familiar 3D mechanical map that depicts the mythical world. Facebook CEO Mark...
Apr 20, 2016 | Online video, Social media
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature. The new tool lets film makers livestream 360-degree clips and is designed to be viewed using virtual reality headsets. A...
Apr 20, 2016 | Online video, Social media, Viral and buyrals
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio. Under the new scheme, Nespresso global print ads, brochures, store displays and other media will be Shazam enabled. By using the camera of their Shazam app...
Apr 19, 2016 | Viral and buyrals
Porsche has launched an interactive hologram print ad that projects a floating 911 car above a tablet… provided the reader does a spot of origami first. Working with ad agency Cramer-Krasselt, the automaker is running a special spread in about 50,000 copies of Fast...
Apr 18, 2016 | Content marketing
Media consultancy Millward Brown has launched a new version of its Link ad copy-testing solution, which is tailored specifically to business-to-business campaigns. The platform, called Link for Business, is designed to make it easy for marketers to predict the impact...
Apr 15, 2016 | Content marketing, Facebook marketing, Mobile
Facebook has made its Instant Articles platform available to any publishers looking to take advantage of the faster loading mobile format. Instant Articles were introduced in May 2015 as lighter versions of articles that load almost immediately. The company released...
Apr 15, 2016 | Online advertising, Online video, Viral and buyrals
Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below… Featuring two friends on a hiking trip that takes an unexpected turn, the pair find themselves...
Apr 14, 2016 | Content marketing
BuzzFeed has been forced to cut it’s projected revenue by about half, after the online publisher missed its financial targets in 2015. According to a report in the Financial Times, the company has been forced to cut its 2016 revenue target from $500m to $250m...
Apr 12, 2016 | Content marketing, Facebook marketing, Social media
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network. Previously, publishers weren’t able to run branded content on Facebook unless they received approval directly from the...
Apr 11, 2016 | Content marketing
The owner of the Daily Mail has become the latest media giant to consider buying Yahoo, according to a news report. The Wall Street Journal reports that the newspaper’s parent company Daily Mail and General Trust Group (DMGT) is in discussion with private equity...
Apr 11, 2016 | Content marketing, Online advertising, Regulation
A new web browser that blocks ads and serves its own, giving the viewer a cut of the ad revenue, has been branded “blatantly illegal” by US publishers. More than a dozen major US newspaper publishers have sent a cease-and-desist letter to the creator of the Brave...
Apr 11, 2016 | Content marketing, Online advertising
Nearly 90 percent of marketers believe their departments will exercise significant influence over business strategy by 2020, according to the results of a new survey. A study of nearly 500 chief marketing officers (CMOs) and senior marketing executives from around the...
Apr 11, 2016 | Content marketing, Online video
Whether public service or paid-for, the UK’s TV channels are most likely to be recommended by viewers- but Netflix is on the rise, according to new research. The study, from Ampere Analysis suggests that the UK’s free and pay TV channels enjoyed the highest Net...
Apr 8, 2016 | Content marketing, Digital marketing skills, Online video
Mashable has axed an unspecified number of its staff, as the digital news site embarks on a video content drive. The site will scrap coverage of world news and politics, laying off the entire politics team. According to Politico and a Mashable editor, 30 people were...
