Apr 8, 2016 | Online video
A new mobile app which adds a Shakespearean touch to your text messaging, has been launched to mark the 400th anniversary of the Bard’s death. Part of a tourism drive for the capital, called ‘Fans of London’, the app is a collaboration betwixt VisitLondon.com and...
Apr 8, 2016 | Marketing through gaming, Mobile, Online advertising, Online video, Viral and buyrals
Virgin Media has become the first brand in the UK to use Virtual Reality to place viewers directly into the middle of a TV advert. The YouTube ad is based around the Vivid House Party ad that appeared on TV screens earlier in the year. In the VR version, viewers can...
Apr 7, 2016 | Content marketing, Online advertising, Social media
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express. Persado uses algorithms to generate a precise combination of words, phrases and...
Apr 7, 2016 | Content marketing
Global children’s brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans. Social Life has partnered with HIT Entertainment, a...
Apr 7, 2016 | Content marketing, Online video
Viewers are increasingly watching TV programmes on other screens with ‘delinearised’ and online TV consumption growing, according to a new global report from EurodataTV. For Sahar Baghery, Head of Global Research and Content Strategy at Eurodata TV Worldwide :...
Apr 5, 2016 | Content marketing, Regulation, UK
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads. The warning, from Competition and Markets Authority (CMA) marks a clampdown on sponsored ads, otherwise known as ‘native...
Apr 4, 2016 | E-commerce and E-retailing, Online advertising, Online video, Social media, Viral and buyrals
What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research. The study, from Rakuten Marketing, explores the factors that influence children’s fashion purchases. In a UK-wide...
Apr 4, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Viral and buyrals
Guinness is renowned for making high-impact ads, and this vibrant new video for its ‘Africa Special’ stout is no exception. See why it’s our video viral of the week below… Guinness Africa’s new ad features an eclectic mix of young artists and an up-tempo...
Apr 1, 2016 | Online advertising, Viral and buyrals
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
Apr 1, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages
Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content. Reuters offers raw content from 15 to 25 publisher...
Apr 1, 2016 | Content marketing
Online content engagement platform Playbuzz has raised $15 million in new funding, led by Saban Ventures with participation from The Walt Disney Company. Playbuzz is an online content platform that enables publishers, marketers and brands to embed interactive content...
Mar 31, 2016 | Content marketing, E-commerce and E-retailing
The UK’s Times and Sunday Times have merged their websites and launched new apps, ceasing its rolling news operation in favour of four online editions each day. An edition will be produced each day for all platforms, then updated on digital ones at 9am, midday...
Mar 29, 2016 | Online advertising, Online video
Non-human traffic is more common on video sites than display ad ones in the UK, according to new data. A new comScore study reveals that for 79% of digital campaigns, non-human traffic accounts for fewer than 5% of the ads bought and sold (with an average of 1%). For...
Mar 29, 2016 | Content marketing
Richard Beckman, head of ad sales at Vice Media, is stepping down after the publisher posted a surprise decline in web traffic. New stats from Comscore indicate that Vice Media saw a shartp 17.4% drop in readers in February compared with the previous month,...
Mar 29, 2016 | Online video
There are still many internet users across the world who are choosing to watch linear TV only, according to the latest stats from Global Web Index. Linear-only viewing is much more widespread than online-only viewing. It’s 1 in 3 internet users who are doing it, with...
Mar 21, 2016 | Online video
YouTube is still more popular than Facebook in terms of number of visitors, according to new research. The research from Global Web Index, indicates that Facebook remains top of the pile on traditional metrics such as membership and active usage, whereas YouTube takes...
Mar 18, 2016 | Content marketing, Online video, UK
UK viewers are only half as likely as viewers globally to “cord cut” in favour of online services, suggesting the threat posed to the likes of Sky and Virgin from online subscription services such as Netflix and Amazon is rather overplayed, according to new data. The...
Mar 17, 2016 | Content marketing, Regulation
Online readers are seven times more likely to identify articles as paid-for content when labelled “advertising” or “sponsored content” than when badged “brand voice” or “presented by” according to new research. The research, from the University of Georgia, underlines...
Mar 17, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online video
Twitch has launched a new channel featuring 24/7 cooking content on Twitch Creative. To celebrate the new offering, Twitch is running marathon of all 201 classic episodes of American Chef Julia Child on the new Twitch Food channel. The Amazon-owned live-streaming...
Mar 14, 2016 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Social media
Google has outlined three key rules for any blogger who trades coverage on their site for a free product. The practice of native ads on YouTube channels is becoming increasingly popular, with many brands using key influencers to make recommendations However, several...
