Feb 11, 2016 | Mobile, Online video
We are witnessing the decline of the TV-centric living room, as consumers’ attention is now equally spread across mobiles, tablets, laptops and the box, according to new research. The in-depth study from the Internet Advertising Bureau UK (IAB) exposes two key myths...
Feb 10, 2016 | Content marketing
Partnerships and sponsorship deals with musicians improve brand image and encourage people to try a company’s products and services, according to new research. The study, from Havas Sports & Entertainment, surveyed 18,000 people worldwide. The findings indicate...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
Feb 5, 2016 | Content marketing, Online video
YouTube is set to launch its paid video service on 10th February, with one TV show and three feature-length films as first exclusive content. The YouTube Red content will debut in the US, the only country where service has launched so far. Fans elsewhere in the world...
Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign. Our new hero lands in true #NewMilkTrayMan style… https://t.co/mAz9ZA9ToN— Cadbury UK (@CadburyUK)...
Feb 3, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Online advertising, Online video
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this years Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match. The pet food brand is also running a video series, “What Does it Take to be a Puppy Bowl Puppy?” features...
Feb 2, 2016 | Content marketing, Online video, Regulation, Viral and buyrals
The team behind one of YouTube’s biggest channels have dropped plans to trademark ‘reaction videos’ after a backlash from fans. The Fine Brothers’ videos show people responding to online clips, depicting groups like teens, children, the elderly and...
Feb 2, 2016 | Mobile, Online advertising, Online video
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months. Alphabet’s share price rose almost 5% in after-hours trading following...
Feb 2, 2016 | Content marketing, Social media
Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time. The deal, first reported by Mashable, will see the Condé Nast publication put the iconic tri-fold cover on a special channel on Snapchat Discover this...
Feb 2, 2016 | Online video
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform. The search giant added that it recently rolled out donation cards to US YouTube video creators. All...
Feb 1, 2016 | Facebook marketing, Mobile, Online advertising, Online video
A surge in video views that has boosted advertising spending contributes to a bumper final quarter for Facebook. The latest financial results for the company indicate that mobile ads now account for four-fifths of advertising revenue for the social network. Total...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 27, 2016 | Mobile, Online video
Children are spending more time online than they are watching TV, according to a new report. An annual survey by research agency Childwise suggested young people now use the internet for three hours a day on average, compared with just 2.1 hours sitting in front of...
Jan 27, 2016 | Content marketing
AOL has merged six technologies for publishers that had been only available separately into a new offering called One by AOL: Publishers. The individual technologies have 75,000 publishers as clients among them, according to AOL. The platform includes new video...
Jan 26, 2016 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever’s Axe has finally moved on from its ‘babe-magnet’ advertising message and launched a global spot that’s not about attracting women at all. See why it’s our video viral of the week below… The new ads mark its first under a new agency, switching...
Jan 25, 2016 | CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Viral and buyrals
In another innovative use of ‘Internet of Things’ technology, Richmond Sausages launched a new campaign in the UK, helping to fuel family bonds with a microchip tracking device for childrens’ toys. Centered around a TV and YouTube video, the brand’s positioning...
Jan 20, 2016 | Content marketing, Online advertising
The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production. Working in partnership with the data scientists from Kantar Media, SKO is the...
Jan 19, 2016 | Content marketing
Spanish broadcast giant Univision has bought a 40% stake in the company that owns The Onion, the pioneering comedy and news satire site. The deal gives Univision 40% of the company, which includes digital media satire site Clickhole and pop culture destination The...
Jan 18, 2016 | Content marketing, Search engine marketing
Major websites including The Atlantic, GQ, New Yorker, Economist and Time have all fallen victim to recent updates to Google’s core search algorithm, with their web pages no longer featuring as prominently as the search giants rankings, according to new...
