Sep 2, 2015 | E-commerce and E-retailing, Online video
Apple is reportedly set to rival Netflix and Amazon with its own TV shows made exclusively for its upcoming Apple TV. According to a new report from Variety, Apple has discussed investing in original series. The publication cited a person familiar with the matter, who...
Sep 1, 2015 | E-commerce and E-retailing, Online video
In a bold move, Netflix will not renew its deal with distributor Epix, meaning thousands of favourites like the Hunger Games and Transformers will no longer be available on the service as the video streaming firm bets its future on its rising roster of exclusive...
Aug 28, 2015 | Content marketing, Online advertising, Social media
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content. BuzzFeed will work with Group M, one of the dozens of ad agencies owned by WPP, giving its clients...
Aug 28, 2015 | Brazil, CPG, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever’s deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests. AXE. Romeo Reboot Manuel | Trailer...
Aug 27, 2015 | Online advertising, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The Sun now least visited UK newspaper site after paywall The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper...
Aug 27, 2015 | CPG, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals
Unilever has started a new ‘Selfmaker’ campaign from AXE that showcases men who have made their dreams a reality. The series of YouTube videos kicks off with the release of a manifesto video that defines the Selfmaker archetype – a guy who doesn’t just climb the...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 25, 2015 | Content marketing, E-commerce and E-retailing
As digital becomes the dominant source of media, CDs, DVDs and boxed games have been is steady decline. This infographic from VoucherCloud looks at the death of the disc, and how different music, game and television services are competing with each other to suit the...
Aug 24, 2015 | Online video, Search engine marketing
Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research. According to a report in Digiday, the Google ads are only running as a limited test right now, but it likely...
Aug 24, 2015 | Content marketing, Regulation
Spotify has come under fire for a new privacy policy that collects user’s contacts, photos and media files from their phone and even tracks their movements. The music streaming platform said it wants access to sensor data stored on the user’s smartphone as...
Aug 24, 2015 | Content marketing, Online advertising
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research. According to research released by Forrester Consulting, access to real-time data analytics helps...
Aug 21, 2015 | Content marketing
The Sun has published its first website traffic figures for two years, indicating that it is the least visited UK national newspaper website- suggesting its paywall has resulted in a big drop off of users for the UK’s best selling print newspaper. The latest...
Aug 19, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Viral and buyrals
AINZ&TULPE, the largest cosmetics shop in Japan created an interactive shop window experience providing multilingual support for shoppers looking for a makeup experience that doesn’t get lost in translation. See why it’s our video viral of the week below…...
Aug 19, 2015 | Online advertising, Online video, Regulation
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology. Adobe, the creators of Flash, has backed the move and provides support for HTML5, which unlike Flash is...
Aug 19, 2015 | Online advertising, Online video, Regulation
The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months. The guidelines covers sponsorship, product placement, ‘advertorial’ vlogs, vloggers...
Aug 14, 2015 | Content marketing
In a pilot scheme run in May and June this year Coca-Cola teamed up with Norwegian publisher VG, utilising VG’s app to offer a free drink to consumers as they walked through the foyer of selected cinemas, the offer being triggered by beacons. Data collected by the...
Aug 5, 2015 | E-commerce and E-retailing, Online video, Viral and buyrals
Very has created a ‘shoppable’ YouTube video ads in the UK, featuring Rizzle Kicks singing a cover of ‘Summertime’. See why its our video viral of the week below. The track was originally sung by DJ Jazzy Jeff and Will Smith in the guise of the The Fresh...
Aug 5, 2015 | Content marketing, Regulation
Online streaming services such as Netflix and Amazon Prime are an increasingly popular way of catching up on the latest TV shows, yet many dodge paying for a subscription, according to new research. Research carried out by the independent broadband and TV switching...
Aug 3, 2015 | Content marketing, Search engine marketing
Google is now more focused than ever on giving higher search rankings to good quality web content that is easy to understand and relevant to the query, while the days are numbered for old-style SEO such as link building or keyword density, according to new research....
Jul 30, 2015 | Content marketing, E-commerce and E-retailing, Online video
Amazon has signed former Top Gear host Jeremy Clarkson and his former cohosts Richard Hammond and James May to star in a new car show. I'm very excited to announce that Hammond, May and I have signed a deal with .@AmazonVideo— Jeremy Clarkson...
