Jul 25, 2015 | Content marketing, Search engine marketing
Google has updated its Panda algorthym- the technology behind how it ranks search results, offering sites that fell after the last update a chance to recover. The rollout means anyone who was penalised by Panda in the last September 2014 update has a chance to emerge...
Jul 23, 2015 | Online video
Nearly 65 million people around the world are bypassing internet restrictions to watch the BBC’s shows online, according to new research. The study, from GlobalWebIndex, interviewed more than 47,000 people from around the globe. This included people in countries such...
Jul 21, 2015 | Online advertising, Online video, Viral and buyrals
In a social experiment, Lotus Bakeries paired random people up for coffee meetings. See why it’s our viral of the week below… People in Spain were invited to take part via a Facebook app, booking a time when they could have a ‘blind date’ over a cup of coffee. Lotus...
Jul 16, 2015 | Online advertising, Online video
The Smash martians and BT’s ‘Ology’ ads are the most popular ads from the pre-internet age, according to a new survey. The study, from Acxiom are explored in the new ‘Ad campaigns reimagined’ report, which highlights the challenges todays brands and marketer’s...
Jul 13, 2015 | Content marketing, Mobile, Social media
The marriage of mobile technology and social media has shifted the editorial control of news, research has found, effectively allowing consumers to seize the newsroom. The study of 7,500 media consumers found news is being dispersed in a more personal fashion via...
Jul 10, 2015 | Mobile, Online advertising, Online video
Audi has teamed up with display ad technology firm Celtra to run a new vertical video format tailored for mobile screens. Audi from Celtra on Vimeo. Celtra is launching two new video ad formats – Short form vertical video and Reactive video – further expanding its...
Jul 9, 2015 | Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. The anatomy of a perfect checkout page (infographic) A well-executed checkout page process can significantly boost sale conversions – turning shoppers into buyers and stopping them...
Jul 9, 2015 | Marketing through gaming, Online video
YouTube’s most popular star earned $7m (£4.5m) in 2014, according to Swedish newspaper Expressen. Felix Kjellberg, 25, known to fans as PewDiePie, records himself playing video games and uploads his reactions online. He has 37 million followers on the...
Jul 9, 2015 | Content marketing
The BBC is could take its £66.2m rolling news channel online only as part of a cost cutting drive, according to a news report. The Guardian reports that work had already started on assessing the impact of making the news channel online only before the government...
Jul 8, 2015 | Online advertising, Online video, Regulation
Travel firm Kuoni and supermarket Co-op have pulled their pre-roll video ads from Rihanna’s controversial new music video ‘B***h Better Have My Money’. The song appeared on YouTube on July 1 and has already attracted over 20 million views. It is also available on...
Jul 8, 2015 | Online advertising, Online video, Viral and buyrals
A quarter of ad agencies are now using video ad components in most of their camapigns, marking an increase of 456% in just three years, according to new research. Now in its third year, the 2015 BrightRoll UK Agency Survey polled UK advertising agencies to gain...
Jul 6, 2015 | Content marketing, Social media
Iconic music magazine NME is to be given away free, with a new focus on an ad funded model and more engagement with users on new social platforms. The move comes after circulation for the 63 year-old title slumped to below 15,000 paid copies. Owners Time Inc UK said...
Jul 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook is to share ad revenue with selected videos creators that post on its new ‘suggested videos’ scheme, in a step toward luring more premium content away from sites like Google’s YouTube. Facebook will offer contributors 55% of the revenue from ads that appear...
Jul 3, 2015 | Content marketing
The Economist has launched an experiential marketing campaign designed to encourage new subscriptions by dishing out free ice cream with one small twist… all the ice cream contains real insects. In September 2014, The Economist published “Why Eating Insects Makes...
Jul 3, 2015 | Content marketing
With Apple Music going live, this new infographic from IHS looks at how the Spotify rival could kick start the on-demand music market in the UK, US, France and Japan. The infographic uses IHS Technology insight from Director of Broadband and Digital Analysis Dan Cryan...
Jul 3, 2015 | Content marketing, UK
The Association of Online Publishers (AOP) unveiled the winners of its prestigious Digital Publishing Awards – in partnership with PubMatic – at a ceremony last night hosted by comedian, actor, and presenter, Rufus Hound. AOP Awards 2015 from Black & Tone on...
Jul 2, 2015 | Online advertising, Online video
All too often, YouTube ads are not tailored to pre-roll, meaning that viewers are likely to skip because they are given little incentive to continue watching. The case study looks at how US car insurance firm Geico generated 725,000 unaided YouTube views in one day by...
Jul 1, 2015 | Content marketing, Online advertising, Regulation, UK
Almost one in seven (15%) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying, according to new research. The Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, indicates...
Jun 29, 2015 | Online advertising, Online video
The Cannes Lions International Festival of Creativity Film Jury awarded one of its top prizes to a mould-breaker in the category: a spot from Geico’s “Unstoppable” campaign that dares viewers to try and stop watching ads in which...
Jun 29, 2015 | India, Online advertising, Online video
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch. Speaking at the Cannes Lions advertising festival, Murdoch said the country was “entrepreneurial” and...
