Jun 29, 2015 | Online video
Day five of the cannes Lions Festival 2015 featured James Murdoch, Heineken, Jeff Goodby and David Guetta.Watch the catch up video here.
Jun 26, 2015 | Content marketing, Unilever - Research, tips and news for marketers
Vice has struck a multi-year deal with Unilever to support the launch of its new female-focused channel, Broadly. The partnership will see Unilever brands such as Dove and Vaseline sponsor and co-create content for the channel, which will launch in August and exist on...
Jun 25, 2015 | Content marketing, E-commerce and E-retailing
Apple has struck a deal with two leading indie music groups, Beggars Group and Merlin, paving the way for thousands of labels to join its new streaming service. The move follows Apple’s recent U-turn on royalty payments during the customer trial period, after...
Jun 24, 2015 | Online video
Cannes Lions 2015 kicked off with a bang, with sessions from Tinder’s Founder Sean Rad, SY Lau, artist Emilie Baltz and BrandOpus. This video highlights reel shows the best from the opening day of the festival.
Jun 24, 2015 | Content marketing, Online advertising
WPP, Snapchat and the Daily Mail newspaper has formed a new agency that will create online brand-sponsored video and print content to cash in on some of the projected $544bn in media ad spending. The new ‘Truffle Pig’ agency will be based inside WPP’s Group SJR...
Jun 23, 2015 | Content marketing, CPG, Online video, Regulation, Viral and buyrals
A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer. View his protest video posted on a new YouTube domain here: Matthew Lush has been using the YouTube address youtube.com/lush since 2005, but has found that fans...
Jun 23, 2015 | Content marketing
BBC Worldwide, the commercial arm of the BBC, has launched a new content marketing team called BBC StoryWorks, sitting within BBC Advertising. Announcing on the eve of Cannes Lions 2015, the new division will be led by Richard Pattinson, a former BBC journalist with...
Jun 23, 2015 | Australia and New Zealand, Online advertising, Online video
YouTube’s video ads often fail to capture viewers attention, leading to people clicking the skip ad button before absorbing the marketing message. With this in mind, Australian health insurer Medibank created the first pre-roll ad that actually played more, the more...
Jun 22, 2015 | Content marketing, E-commerce and E-retailing
In a rare moment of contrition, Apple has bowed to concerns raised by musician Taylor Swift and will pay royalties to artists during a three-month free trial period for its new music streaming service. A senior executive at Apple Music has announced on Twitter that...
Jun 19, 2015 | E-commerce and E-retailing, Online video, Regulation, Social media
Businesses are paying people to write positive online reviews and endorsements, with £23bn a year of UK consumer spending influenced by online reviews, according to a new report. Online Reviews and Endorsements Report on the CMA’s Call for Information The report,...
Jun 19, 2015 | Digital marketing skills, Online advertising, Online video
Could Hull be home to the next Larry Page and Sergey Brin? Brothers Andrew and Ash Lewis and their young team have created a brand new online advertising platform, Flomigo. In an attempt to bridge a gap in the market, the Hull internet Tigers have launched a full...
Jun 18, 2015 | Mobile, Online video
The BBC has partnered with tech firm This Place, to develop a way people can select programmes using a cheap, brainwave-reading headset. The headset works with an experimental version of the BBC’s iPlayer on-demand platform. Users can turn on and operate the app...
Jun 17, 2015 | Content marketing, Mobile, Social media
Digital-focussed media companies like The Huffington Post and BuzzFeed are threatening the dominance of traditional online news organisations like the BBC and CNN, a new report has found. The study, from the Reuters Institute Digital News Report 2015 indicates that...
Jun 17, 2015 | Content marketing, Digital marketing skills, Facebook marketing
Apple is looking to hires editors for its news app, as the electronics giant looks to rely on human judgement rather than algorithms for content curation. This week, Apple posted a job listing looking to hire editors for its new Apple News product, providing a clue on...
Jun 15, 2015 | Marketing through gaming, Online video
Google is launching a dedicated gaming portal and app service to rival Amazon’s Twitch site. The ‘YouTube Gaming’ service works as a mobile app and and website that will focus on video game videos and live streams. In a blog post, the company said YouTube Games would...
Jun 15, 2015 | Online advertising, Online video, Viral and buyrals
Organic food retailer Biocoop wanted to push their ethical farming message to a wider digital audience- but stay core to their values by keeping carbon emissions to a minimum. This corporate social responsibility case study looks at how the firm produced the most...
Jun 11, 2015 | Content marketing
Spotify has secured a massive new round of funding while enjoying a boom in paid subscribers, as the music streaming service responds to a new threat from Apple. The Sweden-based firm closed a $526 million round of funding valuing it at $8.53 billion. CEO Daniel Ek...
Jun 10, 2015 | Content marketing, E-commerce and E-retailing, Mobile
Apple has launched its first subscription-streaming service, dubbed Apple Music, taking on Spotify. The $10 a month service builds upon the music subscription service that it acquired a year ago from Beats for $3bn. Apple will also offer a plan for families of up to...
Jun 10, 2015 | Brazil, CPG, Latin America, Online video, Viral and buyrals
Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the...
Jun 9, 2015 | Content marketing, Social media
Facebook revealed its ‘Instant Articles’ app function to much fanfare in May, offering fast loading feature-rich articles to mobile users. But three weeks on, a lack of articles has led to speculation that the social network could be experiencing problems with its...
