May 11, 2015 | Online advertising, Online video
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red. Pandora Cosmopolitan from Celtra on Vimeo. The ads have so far proved hugely successful...
May 6, 2015 | Mobile, Online video, Regulation, Twitter marketing
Twitter’s live-streaming app periscope is attracting much attention from broadcasters as its users have taken to ‘live streaming’ premium TV events, most recently the boxing heavyweight title fight between Floyd Mayweather Jr. and Manny Pacquiao in Las...
May 5, 2015 | E-commerce and E-retailing, Online video, Social media
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research. The study, from Searchmetrics, also indicates that video results are blended into 55% of keyword searches ‒...
May 5, 2015 | Mobile, Online video
Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe. In...
May 1, 2015 | Online video, Viral and buyrals
In a follow up to its successful ‘Be More Dog’ campaign, mobile network O2 used social media to promote a ‘cat casting’ session to find the UK’s happiest cat. See why it’s our video viral of the week below. The mobile network held the audition to find a star in...
Apr 30, 2015 | Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Ad retargeting ‘performs better than search or email’ (infographic) Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a...
Apr 29, 2015 | Content marketing, Online video
Vice Magazine was the big winner at this years Webby Awards, often dubbed the Oscars of the internt, scooping 10 awards ahead of the BBC, BuzzFeed and the New York Times. The Webbys, which are presented in two versions – a “People’s Voice” based on a public vote and a...
Apr 29, 2015 | Online video
Channel 4’s First Dates has appointed Social Life to run all social media activity around the show. The broadcaster’s reality-style dating programme, produced by Twenty Twenty Productions (a Warner Bros. Television Production UK Ltd Company) is currently on air with...
Apr 28, 2015 | Content marketing, Regulation, Search engine marketing
Google has pledged to give €150m (£107m) to European news publishers and journalism-focused start-ups over the next three years. The move comes as Google is to admit it has “made mistakes” in how it treated the media, after the EU accused Google of...
Apr 28, 2015 | CPG, Online advertising, Online video, Social media, Viral and buyrals
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… In a series of four videos, the household...
Apr 28, 2015 | Online advertising, Online video
Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint. RhythmOne advertisers will be able to reach an expanded, high-quality, target audience through a single...
Apr 24, 2015 | Online advertising, Online video, Search engine marketing
Google has enjoyed a 4% increase in profits to $3.59bn (£2.38bn), as strong advertising sales helped to calm investor fears that growth was slowing at the web giant. Ad sales for the first three months of 2015 were $15.5bn, marking an 11% increase from the same period...
Apr 23, 2015 | Online video
Subscriptions from ‘over-the-top’ (OTT) TV providers such as Netflix and Amazon Prime will generate $31.6 billion by 2019, up from just under $8 billion in 2014, according to new research The study, from Juniper research, suggests that continued growth in the...
Apr 22, 2015 | Mobile, Social media, Viral and buyrals
PETA is working with challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights...
Apr 20, 2015 | Email marketing, Online advertising, Online video, Social media
Millennials like to engage with brands on social media, but a Principal Financial Group study found that they would rather have one-on-one conversations through email channels. The study found that millennials have a preference in how they want to converse with...
Apr 20, 2015 | Content marketing, Online advertising
Multi-platform campaigns can significantly increase brand impact, with ad exposure on two devices increasing ad recall and positive sentiment, according to new research. The Association of Online Publishers (AOP), the voice of premium digital publishers in the UK, in...
Apr 17, 2015 | CPG, Facebook marketing, Mobile, Online advertising, Online video, Social media
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...
Apr 17, 2015 | Online video
A new video challenge app, dubbed ‘FightMe’, has gone live, encouraging creative and passionate individuals to start a movement and join a cause. Through a quick and simple smartphone app, FightMe makes capturing and sharing video fast, easy and relevant. Users have...
Apr 16, 2015 | Mobile, Online video, Regulation, Twitter marketing
Broadcaster HBO has sent ‘take down’ notices to Periscope, the live-streaming video app owned by Twitter, after users of the app broadcast episodes of the hit show Games of Thrones on Sunday night. Twitter maintains that the Periscope app complies with US copyright...
Apr 16, 2015 | Online video, Viral and buyrals
Sheba has launched a new cat food product, turning to YouTube and its love of all things feline to win over consumers with a short form video. Cat owners can snap the servings apart, peel open the package and serve their cat one single serving, which are are...
