Apr 13, 2015 | Online advertising, Viral and buyrals
Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US. As more and more...
Apr 13, 2015 | Online advertising, Online video
To celebrate the fifth anniversary of skippable TrueView video ads, YouTube has taken a stroll down memory lane to recall some of the most iconic moments from advertisers on the video sharing platform. 2015 Geico: Family: Unskippable Geico’s series of “unskippable”...
Apr 13, 2015 | Mobile, Online video
Amazon Prime Instant Video now supports Android-powered tablets, almost 7 months after making its Android debut. Rather than a standalone app, the service is available through the Amazon Appstore. Prime Instant Video has long been available on iOS, but Amazon always...
Apr 10, 2015 | Online advertising, Online video
Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. This new infographic from comScore tracks the change in viewing habits for the...
Apr 10, 2015 | Online advertising, Online video
YouTube has updated its TrueView ad format with a more interactive experience for viewers across all screens, and a new way of billing clicks. Under the new scheme, YouTube is adding interactive cards to its TrueView video ads, so that marketers have the option to...
Apr 9, 2015 | Mobile, Online advertising, Online video, Search engine marketing, UK
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research. The study, from the IAB, found that this rise in digital technology in homes has driven advertisers to...
Apr 9, 2015 | Online video
This week marks the fifth anniversary since YouTube began testing TrueView as a video ad format. With all of the top 100 global brands now having run TrueView ads over the past year. This infographic tracks the growth of the popular video advertising platform. A...
Apr 8, 2015 | Mobile, Online advertising, Online video, Viral and buyrals
How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit...
Apr 8, 2015 | Online advertising, Online video, Regulation
US consumer watchdog groups have accused Google of blurring the line between ads and original content in its YouTube Kids app. The coalition of consumer and child advocacy groups is asking the Federal Trade Commission to investigate Google’s YouTube Kids app,...
Apr 7, 2015 | Content marketing, Mobile, UK
News sites including BBC, Mail Online, and Trinity Mirror are now getting much higher mobile audiences than on desktop, according to new research looking into the top 20 UK sites online. The study, from comScore, indicates that 44.7 million visitors the Internet via...
Apr 2, 2015 | Content marketing, Digital marketing skills
Programmatic is driving recruitment for UK publishers, alongside a focus on more ‘traditional’ roles including editorial and business development, according to new research. The latest figures from the Association of Online Publishers’ seventh Organisation Census...
Apr 1, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Unilever - Research, tips and news for marketers
Unilever brand Hellmann’s is launching a new £15m campaign, taking its slogan from a Facebook fan comment. The brand has used a Facebook post from a fan posted earlier this year, that proclaimed the brand’s mayonnaise was “One Of The Greatest Things Ever Created”....
Mar 31, 2015 | Content marketing, Marketing through gaming
Spotify has launched its first games console app for Sony PlayStations, letting gamers replace in-game music with their favourite playlists. The move means that even non-premium Spotify subscribers using the free, ad-supported tier can listen to their favourite...
Mar 27, 2015 | Online video, Twitter marketing
Twitter has launched Periscope, an app that rivals newly popular apps like Meerkat by letting users to instantly live-stream from a smartphone. Watch this video from the Wall Street Journal demonstrating the new service below: Once a user syncs their Twitter account...
Mar 25, 2015 | Online video, Viral and buyrals
Mars Petcare has teamed up with BuzzFeed to create a new campaign promoting its latest ‘Snacky Mouse’ cat toy. See why it’s our video viral of the week below. Mars Petcare, owner of the Temptations cat treat brand, worked with Buzzfeed to create a game, ‘Snacky Mouse...
Mar 24, 2015 | Content marketing, Mobile
The desktop version of the BBC News website has been switched off, and all visitors are now being directed to a newer, responsive design. Users over the past few months, visitors of the desktop site have been asked to trial the new website layout, but as of 2pm,...
Mar 23, 2015 | Online advertising, Online video
In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’. Rolling out to subscribers in Kansas City, US, the move could make the sale of TV ads much more like ads on...
Mar 23, 2015 | Content marketing
BuzzFeed’s content business is clocking up a massive 18.5 billion impressions each month from Twitter, Pinterest and Facebook – showing how a syndicated content strategy can succeed in building a brand. Speaking at the main stage at the SXSW festival CEO and...
Mar 20, 2015 | Content marketing, USA
Sales generated by online streaming exceeded CD sales in the US for the first time ever in 2014, according to new data. The figures, from the Recording Industry Association of America (RIAA),indicate that US music industry shrank 0.5% in 2014 as growth in streaming...
Mar 20, 2015 | CPG, Online advertising, Online video
L’Oreal is promoting the healthcare benefits of its skincare brand La Roche-Posay with a new social awareness campaign features dalmatian dogs. The global Skinchecker campaign follows successful mole checking road show events by the brand in international...
