Mar 19, 2015 | Online advertising, Online video, Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. A day in the life of a YouTube star: Film sheds light on ‘Internet famous’ What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of...
Mar 18, 2015 | Mobile, Online video
Apple is reportedly planning its own low cost TV streaming service to rival the likes of NetFlix and the upcoming HBO Go. The Wall Street Journal is reporting that by this autimn, Apple expects to have its own TV service, working with all devices powered by its iOS...
Mar 17, 2015 | Content marketing, Online advertising, UK
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research. The study, from Adyoulike, indicates that feature articles were found to be the type of paid-for online content more...
Mar 16, 2015 | Online video, Viral and buyrals
What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today. Watch the 30 minute film here: Zoella,TomSka, and NikiNSammy star in the film, exploring the ups...
Mar 16, 2015 | Online video
YouTube has introduced 360-degree videos to its service, letting users watch the films through their browser as well as by using their phones as a version of virtual reality. The Google-owned company suggested the new tool could be used to let viewers “see the stage...
Mar 12, 2015 | Online video, Regulation
David Cameron and Ed Miliband have been considering a proposal to join a live internet ‘digital debate’ hosted on YouTube ahead of the general election campaign. A consortium of the Guardian, the Telegraph and YouTube is offering to act as a platform for a...
Mar 11, 2015 | Content marketing
In shock move, pioneering technology news blog Gigaom has shut down after running out of money. “Gigaom recently became unable to pay its creditors in full at this time,” reads a statement on the website. “All operations have ceased. … The company...
Mar 11, 2015 | Content marketing, Mobile
HBO has announced plans for its online only streaming service, as the broadcaster looks to rival Netflix capitalising on its popular shows such as Game of Thrones and True Detective. View this video from Business Insider covering the launch here: The broadcaster...
Mar 11, 2015 | Content marketing
Most journalists and media professionals are unhappy with how they are approached by corporate communications, resulting in working longer hours and increased frustration, according to new research. According to the Isebox survey of North American journalists and...
Mar 10, 2015 | Content marketing, Online advertising
Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world. As part of the charity’s No Child Born To Die campaign, Save the Children is running the campaign in partnership with magazine How It Works....
Mar 6, 2015 | E-commerce and E-retailing, Online video, Social media
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research. The study, from RapidCampaign found that despite being the generation most comfortable with social media, when it comes to...
Mar 5, 2015 | Marketing through gaming, Mobile, Online advertising, Online video
Crossy Road has made $10m in just over three months since the mobile game launched in November 2014, including $3m from in-game video advertisements. Developed in just six weeks by Hipster Whale, the aim for Crossy Road was not to make a lucrative game but a popular...
Mar 4, 2015 | Online video, Viral and buyrals
All too often, YouTube ads are not tailored to pre-roll- meaning that viewers are likely to skip because they are given little incentive to continue watching. This funny new ad series from US car insurance firm Geico generated 725,000 unaided YouTube views in one day...
Mar 3, 2015 | Social media, Twitter marketing, Viral and buyrals
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the...
Mar 3, 2015 | Online video, UK
The biggest channels on YouTube have more than doubled in audience size, with a toy unboxing show proving to be the most popular, according to new research. View a sample video from Funtoys Collector, which has over half a million views alone, here: In January,...
Mar 2, 2015 | Online video
UK TV viewing fell by 4.5% during in 2014, with digital viewing rising 17% during the same period, according to new research. The latest Broadcasters’ Audience Research Board (BARB) figures indicate that total daily TV viewing in the UK during 2014 averaged at...
Feb 26, 2015 | Viral and buyrals
Here are the top digital marketing data and case studies that caught our eye. Top digital countries: Singapore and Sweden lead the way As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This...
Feb 26, 2015 | Online advertising, Online video
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as its ‘cheaper than severance’. Created by McCann London, the ad series runs as...
Feb 24, 2015 | Content marketing, Online video, Unilever - Research, tips and news for marketers
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up. As native ads have grown in popularity, many brands are unsure of the best ways to execute and measure...
Feb 24, 2015 | Mobile, Online video
YouTube has launched a new app for children this week in a bid to make using the service safer. YouTube Kids comes with parental controls and restrictions on who can upload content. The app will run separately to the main YouTube service and it will initially be...
